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SPH clinches first place for Best Initiative in Response to COVID-19 at the 84th Global Media Awards 2020

Singapore, 2 June 2020 - Singapore Press Holdings Limited (SPH) has bagged an award at the 84th INMA Global Awards this year, clinching first place in a new category, Best Initiative in Response to COVID-19, as well an honourable mention in the category for Best Idea to Acquire or Retain Advertising Clients. The awards were presented in a first-ever broadcast at and other platforms on 2 June. 

In the category, Best Initiative in Response to COVID-19, SPH came in first place out of six finalists in the global/national brands group with “Making Sense of the Pandemic for Young Readers”, a campaign by The Straits Times (ST) Schools. In awarding The Straits Times, the panel of judges praised ST for its "big idea with community outreach", by educating and rallying young readers to act as "ambassadors" within their families, schoolmates and friends.

Through the campaign, ST Schools tailored news articles, quizzes and explainers about the pandemic for readers aged 10 to 16. This content was also provided free to all public school teachers in support of Singapore’s move to complete home-based learning during its circuit breaker period. Social media was used to engage with older students aged 17 and above, with a focus on peer support and mental health. The results of this campaign were positive, as 70 per cent of students aged 10 to 16 consumed ST Schools’ content, and their reach expanded to an additional 186 teachers from 105 schools. 

Among six finalists of global/national brands, SPH also obtained honourable mention in the category, Best Idea to Acquire or Retain Advertising Clients, for a campaign in The New Paper, “From Offline to Online and Back — Activating Our Print Audience”, in partnership with Gain City. The three-day campaign used print to drive readers online for special deals, culminating in an event that delivered impactful offline results for the advertising partner. The use of innovative solutions enabled quality engagement with audiences, and also brought about favorable outcomes for our advertising partner.

Organised by the International News Media Association (INMA), the Global Media Awards honour top campaigns by news media companies worldwide to grow audience, revenue and brand. This year, 185 finalists made it to the top, out of 922 entries from 262 news brands in 44 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media. Across 16 categories this year, the Global Media Awards competition rewards innovation in building news brands, platform excellence, audience development, advertising sales and nurturing corporate culture. Entries are also divided into two groups: global/national brands and regional/local brands for every category. 

Mr Eugene Wee, Head of Media Strategy, SPH, said: “In the current climate where consumer and advertising needs are constantly evolving, we need to continually think out of the box to best engage with our audiences. The mix of solutions is proof of our capabilities to adapt and innovate to create strong value for both our advertisers and consumers. The campaigns provided us with valuable insights on audience interactions and conversions across different channel platforms. The awards are a recognition of our efforts as we continue to transform our media business with multichannel offerings.”

For the full results of INMA Global Media Awards 2020, click here.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Sherleen Ng
Assistant Manager
Corporate Communications and CSR
Singapore Press Holdings Ltd
Tel: 6319 1579
Rebecca Chee
Senior Executive
Corporate Communications and CSR
Singapore Press Holdings Ltd
Tel: 6319 1124

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.  

SPH's core business is in the publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns approximately 65% in SPH REIT whose portfolio comprises three properties in Singapore, namely Paragon, The Clementi Mall and The Rail Mall. In Australia, SPH REIT holds an 85% stake in Figtree Grove Shopping Centre and a 50% stake in Westfield Marion Shopping Centre.

SPH also owns and operates The Seletar Mall and is developing an integrated development consisting of The Woodleigh Residences and The Woodleigh Mall. It is also an owner, manager and developer of a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom and Germany. It currently operates two distinctive brands, Student Castle and Capitol Students.

It is in the aged care sector in Singapore and Japan, and owns Orange Valley, one of Singapore's largest nursing homes. 

SPH runs a regional events arm. It also invested in the education business.

For more information, please visit

Twitter: @official_sph
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