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The New Maxim Will Help Men Live Better

Singapore, 16 March 2007 - Maxim, the World´s biggest Men´s Magazine, published by SPH Magazines Pte Ltd under license, will have a make-over.

In addition to a new layout, the magazine will also boost its popular ‘How To´ section with even more cutting-edge advice. The new Maxim will show and tell the reader how to outlive his friends, get his boss´ job or date one of Maxim´s cover girls.

Since its inception, two and a half years ago, Maxim has harnessed strong support from male readers between 25 and 35 years old, who are educated, well travelled, upwardly mobile and keen to invest in quality lifestyle, fashion and grooming.

In line with Maxim´s constant quest to keep its readers excited, to stay trendy, relevant and desired, the magazine ran a readers survey at the end of 2006 to find what they want for a good read.

Maxim´s readers looked beyond the babes in the magazine. Instead, many of them singled out fashion, entertainment, nightlife, gadgets, jokes and advice articles as their favourite section of the magazine. This reflected local men´s increased sophisticated interest and cosmopolitan perspective to life.

With this feedback in mind, Maxim started work re-positioning itself and the result is a more sophisticated, exciting and dynamic magazine that will cover everything the modern and tech-savvy Singaporean male wants. And with a clean yet exciting layout, the new Maxim will invite readers in without overwhelming them with too much information.

“The new Maxim has one mission – it will help you live your life better. It will be a handbook for the 21st century dude. The new Maxim will offer him the shortcuts to living the good life,” said Mr Dylan Tan, Editor of Maxim.

The new Maxim (April 2007 issue) hits newsstands on 17th March.


Issued by Corporate Communications, SPH Magazines Pte Ltd

Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336

About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About Maxim
Maxim is the World´s biggest men´s magazine, first launched in the United States in 1997 with 350,000 copies. In just eight short years, it climbed the charts to become the fastest growing magazine in publishing history, boasting a circulation of over 4 million in United States alone. Currently, Maxim is in 45 countries with 37 editions.

Maxim Singapore is published by SPH Magazines, a top magazine publisher in Singapore, since 2004 under license.