SINGAPORE, 3 July 2020 - Singapore Press Holdings’ Tamil-language newspaper, Tamil Murasu, is celebrating its 85th anniversary on 6 July 2020 with a fast growing online readership and brand new online products. To mark this special occasion, the publication will be offering special giveaways for its audience.
In its 85 years of bringing readers the best and latest in Tamil-language news, infotainment, culture and global updates, Tamil Murasu has established itself as a main information source and a voice for the Tamil-speaking community in Singapore, while also nurturing the love for the Tamil language among students and youths of all ages.
Over the past two years, it has aggressively expanded into the digital sphere, in recognition of the growing digital literacy among its audience. The recent revamp of Tamil Murasu’s website has seen the newspaper optimised for consumption on-the-go, with hyper-local Singapore news that capture the nuances of the Tamil language, issues that resonate with the community, together with sports, entertainment and lifestyle features available for readers in Singapore and abroad.
Tamil Murasu has also broken new ground with the recent launch of its news tablet - a bilingual collaboration with The Straits Times - providing a whole new digital experience for its readers that enables them to read the two publications conveniently. These efforts have resulted in a 15-fold growth in overall monthly active users and an eight-fold increase in digital subscriptions over the past year.
In addition to the convenience brought about by an automated log-in process, users can also share stories via the news tablet with family and friends on different social media platforms. The Tamil Murasu and The Straits Times bilingual news tablet also automatically downloads the latest e-paper through Wi-Fi for users to read anytime, anywhere.
As part of its 85th anniversary celebrations, Tamil Murasu is running two separate giveaways to thank its audience for their support all these years.
Readers can participate in a giveaway where they can stand a chance to win prizes ranging from the news tablets to free subscriptions of Tamil Murasu’s e-paper, just by answering a simple question at tamilmurasu.com.sg/tm85. The contest closes on 31 July 2020. All participants will receive free one-week access to Tamil Murasu’s e-paper.
Meanwhile, readers who subscribe to Tamil Murasu by 31 July will be eligible to take part in a lucky draw featuring prizes worth more than $3,500, including a Samsung Galaxy S10, a Galaxy Watch Active2, and a Philips Coffee Maker. This promotion will apply to the following subscription packages: Tamil Murasu and The Straits Times News Tablet Bundle Package, All-Digital + Print Package, Print Package, and All-Digital Package. Both new and existing subscribers qualify for this lucky draw. More information can be found at tmsub.sg/tm85.
Mr Jawharilal Rajendran, editor of Tamil Murasu, said: “From our humble beginnings as a weekly newspaper in 1935, Tamil Murasu has grown to become a staple of the community. It has transformed itself from print to digital and continues to deliver a wide range of content, from current affairs to local and foreign news as well as the latest in entertainment and sports. We wish to thank our readers for their unwavering support through the decades. We hope that they will take part in the contests we have organised as part of the 85th anniversary celebrations.”
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Jackson Thia (Mr)
Corporate Communications & CSR
Singapore Press Holdings Limited
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About Singapore Press Holdings
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
SPH's core business is in the publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
On the property front, SPH owns approximately 65% in SPH REIT whose portfolio comprises three properties in Singapore, namely Paragon, The Clementi Mall and The Rail Mall. In Australia, SPH REIT holds an 85% stake in Figtree Grove Shopping Centre and a 50% stake in Westfield Marion Shopping Centre.
SPH also owns and operates The Seletar Mall and is developing an integrated development consisting of The Woodleigh Residences and The Woodleigh Mall. It is also an owner, manager and developer of a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom and Germany. It currently operates two distinctive brands, Student Castle and Capitol Students.
It is in the aged care sector in Singapore and Japan, and owns Orange Valley, one of Singapore's largest nursing homes.
SPH runs a regional events arm. It also invested in the education business.
For more information, please visitwww.sph.com.sg.
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About Tamil Murasu
Tamil Murasu was founded in 1935 by the late G Sarangapany and was acquired by Singapore Press Holdings in 1996. The paper is the main information source for the Tamil-speaking Indian community with its coverage of wide-ranging news, from current affairs to local and foreign news as well as the latest in sports and entertainment, in addition to its strong coverage on news from the Indian community and the sub-continent. Apart from its print offerings, Tamil Murasu has established itself in the digital sphere with a recently revamped website (www.tamilmurasu.com.sg) and the launch of its news tablet. Tamil Murasu celebrates its 85th anniversary in 2020, having established itself as the voice for the Tamil-speaking community in Singapore.