Singapore, 20 July 2020 - SPH Radio launches FairPrice Finest Radio, an in-store radio programme, which will be aired in all 26 FairPrice Finest stores today.
The collaboration with FairPrice Finest sees SPH Radio exclusively managing and operating the programming of FairPrice Finest Radio and marketing its in-store airtime to advertisers. This venture into retail audio format is the newest addition to SPH's repertoire of omnichannel media solutions for advertisers.
FairPrice Finest Radio, which is now LIVE, broadcasts carefully curated music coupled with content from SPH Radio stations and promotional messages from advertisers to over 2.5 million FairPrice Finest shoppers in an average month.
The goal is to entertain shoppers with great music and relevant content that will create a pleasant shopping experience. In addition, FairPrice Finest Radio serves as a platform for the FairPrice and advertising brands to put out special announcements and promotions that are relevant to its shoppers.
Mr Sim Hong Huat, General Manager of SPH Radio said: “This is an exciting collaboration as it is SPH Radio’s first foray in an in-store environment. With SPH Radio’s expertise in audio media, we are confident in bringing quality programming to a wider audience segment with higher purchasing propensity. This new platform will also give our partners an option to extend their reach together with their traditional radio campaigns.”
Mr Kelvin Tan, Head of Customer & Marketing (Retail Business), FairPrice Group said: “Partnering with SPH Radio will not only help us improve our shopper experience via aural ambience but also provide a wider range of touchpoints for our retail partners to engage with our shoppers in an integrated manner. As Singaporeans are making more frequent trips for their groceries, this will be a viable platform for our retail partners to reach shoppers in their shopping journey.
Picture from left to right: Mr Trevor Ng, General Manager, FairPrice Finest (Retail Business),FairPrice Group and Mr Sim Hong Huat, General Manager, SPH Radio Pte Ltd
For advertisers and partners who are interested to know more about FairPrice Finest Radio, kindly email firstname.lastname@example.org
ISSUED BY SINGAPORE PRESS HOLDINGS LTD
Co. Regn. No. 198402868E
For more information, please contact:
Head of Marketing & Business Development
SPH Radio Pte Ltd
MOB: +65 8200 6062
Elaine Chrysta Tan
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: +65 6319 1612
About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates five radio stations, MONEY FM 89.3, ONE FM 91.3, Kiss92, 96.3好FM (96.3 Hao FM) and UFM100.3.
MONEY FM 89.3 is Singapore’s first and only radio station dedicated to business and personal finance. The station have been recently voted Singapore’s Most Influential Radio Station twice in a row, in a survey conducted by Milieu Insights. The station aims to educate the general listener who takes an interest in personal finance. Listeners will also get insights and opinions from newsmakers, industry leaders, market movers and shakers, as well as other financial experts.
ONE FM 91.3 is an English music station playing retro classics from the 80s to present, targeting listeners above 40. The station frequently discusses the latest in local happenings and hot topics as well as lifestyle news and sports.
Singapore’s fastest growing station, Kiss92, targets women and families. Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Listeners aged 40 and below will find the channel informative and entertaining as the various shows tackle what’s currently in the news and trending.
96.3好FM is a Mandarin infotainment music station catered to fans aged 45 and above. The station takes listeners through a musical journey of their formative years with classics from the 80s and 90s. 96.3好FM also works very closely with the SPH Chinese Newsrooms to deliver up to date news and discussion, keeping listeners informed on the go.
UFM100.3 is a highly-charged Mandarin music station targeting at working professionals aged between 35-49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for far longer period of listening.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
SPH's core business is in the publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
On the property front, SPH owns approximately 65% in SPH REIT whose portfolio comprises three properties in Singapore, namely Paragon, The Clementi Mall and The Rail Mall. In Australia, SPH REIT holds an 85% stake in Figtree Grove Shopping Centre and a 50% stake in Westfield Marion Shopping Centre.
SPH also owns and operates The Seletar Mall and is developing an integrated development consisting of The Woodleigh Residences and The Woodleigh Mall. It is also an owner, manager and developer of a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom and Germany. It currently operates two distinctive brands, Student Castle and Capitol Students.
It is in the aged care sector in Singapore and Japan, and owns Orange Valley, one of Singapore's largest nursing homes.
SPH runs a regional events arm. It also invested in the education business.
For more information, please visit www.sph.com.sg.
YouTube: Singapore Press Holdings