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Set records and win prizes at the Shin Min Daily News Record Setting Carnival 2007

Singapore, 21 March 2007 - From the fastest Chinese SMS sender to the longest married couple, the Shin Min Daily News Record Setting Carnival has a total of 15 records waiting to be set from March 24 to 25.
Organised by Singapore Press Holdings´ Chinese evening daily Shin Min Daily News, this one-of-a-kind carnival cum exhibition is back for the third time at Suntec Singapore Exhibition Hall 402 and 403. The event, which has the strong support of the National Family Council, offers non-stop record-setting opportunities for everyone in the family and provides a weekend of entertainment for an expected 120,000 visitors.
Guest-of-Honour Mr Khaw Boon Wan, Minister for Health will open the two-day carnival this Saturday at 10am.
This year, one of the record-setting challenges, the NTUC FairPrice Big Heart Challenge, will aim to raise $300,000 for five charities under the Community Chest.
The home-grown retailer has called on Singaporeans to take up this nation-wide challenge by folding origami hearts. For every paper heart collected at the Shin Min carnival, NTUC FairPrice will pledge to donate 30 cents which will go to the five designated charities – Asian Women´s Welfare Association, Fei Yue Family Service Centre, HCA Hospice Care, SUN-DAC Centre for the Disabled and Movement for the Intellectually Disabled of Singapore (MINDS).
Visitors can also take part in other challenges to win prizes worth $15,000. Admission to the event is free!

Invitation to media coverage

We would like to invite your reporter and photographer to cover the opening ceremony this Saturday on March 24 at 10am.

Mr Khaw Boon Wan, Minister for Health will be invited to officiate the opening ceremony.

We would be grateful if you could give the names of your reporter and photographer to Ms Ong Yuin Ling at or Tel:63191001 by 12pm, Friday, March 23.

List of challenges and competitions at the Shin Min Record Setting Carnival 2007

1) Most Beautiful Wedding Photo Competition 最美丽婚照比赛
Twenty wedding photos which were short listed and published in Shin Min Daily News will be on display at the carnival. SMS votes from readers decide which couple will be the most photogenic.

2) We Understand Each Other Best 知我莫若你问答比赛
Married couples who think they know each other best must answer 30 questions on stage. The couple with the highest score will win the first prize.

3) The Longest Married Couple 结婚最久的夫妻
Couples who are married for at least 40 years are eligible for this competition. Find out who are the three longest-married couples at the carnival. Guest of Honour Mr Khaw Boon Wan will be presenting the prize to the overall winner.

4) Hold Me Till You Drop 抱你不放斗谁久
This fun competition calls for couples to carry their partner and the one who can last the longest will emerge the winner. Competition is not applicable to siblings.

5) Cutest Baby Photo Competition 最可爱宝宝照片比赛
Babies who are 2 years old or younger as at 31 March 2007 can compete to be the cutest in this photo competiton. The 20 photos which are short listed and published in Shin Min Daily News will be on display at the event venue. SMS votes from readers determine the top three winners.

6) Junior Sprinter Challenge 短跑小将跑得快
This cute challenge is open to all toddlers between 12 months to 18 months as at 31 March 2007. Baby contestants must walk or run a distance of 8 metres within the shortest time without assistance to be the fastest sprinter.

7) Marbles Picking 筷子夹弹我最行
This is a test of skills for children who are below 13 years old as at 31 March 2007. Contestants must use a pair of chopsticks to pick up 20 marbles within the shortest time to be the champion.

8) Skipping Competition 跳跳绳比耐力
Category A - Double Under (Girls), Category B - Double Under (Boys),
Category C - Speed (Open)
For categories A and B, the participant who skips the most number of times within 30 seconds will be the winner. For category C, the contestant who skips the most number of times within 1 minute will be the winner.

9) Ball Heading Challenge 顶球功夫看我的
Contestants who are able to bounce a football on their head as many times as they could within one minute will win the challenge.

10) 2-G dumpling Wrapping Competition 两代绑棕比赛
This is one competition which will help build family bonding. Teams comprising two family members belonging to two different generations will compete to see who can wrap the most number of rice dumplings within 15 minutes.

11) 2-G Needles Threading Competition 两代穿针我们快
Another competition for family members. Teams comprising two family members belonging to two generations will thread 50 needles one at a time. The team that tread all 50 needles within the shortest time will be the winner.

12) Granny Secret Recipe Competition 家传私房菜比美味
Six short listed family teams will dish out their family’s signature dish in this culinary competition. The team with the most yummy dish will win the competition.

13) Drink to Slim Competition 有机果汁瘦身比一比
Ten contestants will go on a 2-week healthy diet consisting of organic fruit juices with compliments from the event’s sponsor. The contestant who is able to shed the most kilos will win this slimming competition.

14)Chinese SMS Competition 华文SMS比速度
Those with nimble fingers should give this competition a try. Participants are required to send an SMS consisting of 50 Chinese characters. The one who completes the SMS and send it out within the shortest time will be the winner.

15) NTUC FairPrice Big Heart Challenge 平价合作社“百万心,献爱心”折纸行动
Singaporeans are encouraged to participate in this fund-raising challenge. The objective is for participants to fold as many origami paper hearts which could be obtained at NTUC FairPrice outlets and bring them to the collection point at the Shin Min carnival. With each paper heart received, NTUC FairPrice will donate 30 cents to the five appointed beneficiaries – Asian Women´s Welfare Association, Fei Yue Family Service Centre, HCA Hospice Care, MINDS and SUN-DAC Centre for the Disabled. This challenge with a cause aims to collect 1 million paper hearts.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Ms Ong Yuin Ling
Cultural Industry Promotion
Chinese Newspapers Division
DID: 6319 1001

Mr Francis Mah
Corporate Communications
DID: 6319 1028

About Shin Min Daily News
Launched in 1967, Shin Min Daily News is well-received by readers for its comprehensive coverage of local news and happenings in the region. There are also regualr features on consumers, modern lifestyle, food, home and decor, health, leisure and forum. The Chinese evening daily was revamped in 2004 with dedicated pages on Sports and Show Time in a more colourful and vibrant layout.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.