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SPH MBO expands its outdoor advertising network island-wide at shopping malls

Singapore, 3 April 2007 - Busy shoppers can now look forward to more shopping tips, promotions and special offers to make their shopping experience more fulfilling with the introduction of new interactive digital screens at shopping malls across the island.

SPH MediaBoxOffice (SPH MBO) and CapitaLand Retail Limited (CapitaLand Retail) have entered into an agreement which would lead to the installation of about 100 screens in 10 CapitaLand Retail malls.

The screens, which have begun operating in phases from this month (April), are strategically located at lift lobbies, escalator landings, customer service counters, pillars, atriums and near point-of-sales of major retailers to capture shoppers´ attention.

The 42-inch screens are installed in a split-screen portrait format to give advertisers the flexibility and space to showcase their products and services. This arrangement allows an advertiser to use half of the screen for a video commercial and the other half for a still picture, or the full screen for a single commercial.

The screens in the 10 malls will be linked as a network, enabling an advertiser to reach many shoppers at the same time with the same message.

In time to come when the interactive capabilities of the screens are activated, shoppers may even be able to download useful information such as shop location, discount coupons and gift vouchers onto their mobile phones. With this feature, advertisers will be able to come up with more creative ideas to serve their customers.

Ms Janet Wee, General Manager of SPH MBO, says: “We are happy to partner CapitaLand Retail to bring shoppers and advertisers closer through these screens. SPH MBO is a major player in outdoor media while CapitaLand Retail is the leading retail mall owner/manager in Singapore, and in Asia. Together, we hope to raise the level of innovative marketing and serve our respective customers better.”

In addition to retail information, shoppers can also keep abreast of the latest news and infotainment from SPH newsrooms sent directly to the screens and updated regularly throughout the day.

Says Mr Pua Seck Guan, Chief Executive Officer of CapitaLand Retail Limited: “As the leading retail mall player in Asia, we constantly explore new avenues to bring the best shopping experience to the millions of shoppers who visit our malls.”

“The partnership with SPH MBO is indeed an innovative approach to embrace shoppers and tenants in this new digital age. With the multiple interactive touch points, which appeal through visual, sound and touch, shopping at CapitaLand Retail malls will definitely become an even more exciting experience,” he adds.

SPH MBO Chairman Leslie Fong, who is also SPH´s Executive Vice-President of Marketing, says: “The tie-up with CapitaLand Retail is the first of many more partnerships with major shopping centres and retailers. We are constantly on the lookout for new technologies in outdoor media advertising. Advertisers can look forward to more new platforms from us to reach out to their target audience.”

Shoppers will be able to view the screens at seven CapitaLand Retail malls, namely, Plaza Singapura, Funan DigitaLife Mall, Junction 8, Tampines Mall, Lot One, Bukit Panjang Plaza and Clarke Quay. Three others - Rivervale Mall, Bugis Junction and IMM – will be added to the network later.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Janet Wee
General Manager
SPH MediaBoxOffice
Tel: 6319 1700

Edward Tang
Deputy General Manager
SPH MediaBoxOffice
Tel: 6319 1795

Adrian Cheong
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 2261

About SPH MediaBox Office

SPH MediaBoxOffice (SPH MBO) is a wholly-owned subsidiary of Singapore Press Holdings Ltd. SPH MBO has three types of outdoor media platforms for advertisers. Motion Media Network reaches a whopping 16 million prospective viewers per month. SPH MBO is the largest provider of LED and digital displays in Singapore. In addition to a network of 400 plasma & LCD screens island-wide, SPH MBO markets five LEDs screens. SPH MBO also offers Static Media - large format billboards at the heart of the city and prominent locations elsewhere. It has best access to shopping centres and commercial buildings. Niche media options include carparks, escalators, lifts, floor media, toilet media, pillar wraps, banners, lightboxes, 3D and balloon displays. These add up to a potential reach of at least 13 million viewers per month. SPH MBO´s Events Marketing & Sponsorship platform provides venue leasing, pushcart space and thematic event management in the high traffic sites of Raffles Place and HDB Hub, adding opportunities to interact with target audience.

About Singapore Press Holdings Limited

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, please visit the SPH website:

About CapitaLand Retail Limited

CapitaLand Retail Limited (CapitaLand Retail) is the retail property business unit of the CapitaLand Group, which is one of the largest listed real estate companies in Asia With a portfolio of over 92 retail malls in Singapore, China, India, Japan and Malaysia comprising a total of over 42 million square feet of net lettable area, it is one of the largest owners/managers of retail malls in Asia.

In Singapore, CapitaLand Retail is the largest retail owner/manager with 16 retail malls, comprising a total of over 5.3 million square feet of net lettable space, in the suburban and central areas. This includes the retail malls owned by private retail property fund, CapitaRetail Singapore Limited and Singapore´s first and largest Real Estate Investment Trust (REIT) by asset size and market capitalisation, CapitaMall Trust (CMT). As at 24 January 2006, CMT has an asset size of approximately S$4.8 billion and a market capitalisation of approximately S$5.0 billion.

Whether in Singapore or abroad, CapitaLand Retail´s vision is to move beyond developing mere functional property space to create living, vibrant and integrated communities for shoppers and tenants. Through leveraging on its unique integrated retail real estate cum capital management platform, CapitaLand Retail seeks to maximise value and returns for real estate asset owners and investors.