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Singapore’s first virtual franchising and licensing event in full swing after eventful first day

Singapore, 19 November 2020  Asia’s key international event for entrepreneurship, business opportunities and intellectual property (IP) rights, Franchising & Licensing Asia (FLAsia) 2020 was officially opened yesterday by Low Yen Ling, Minister of State for Trade and Industry.

This is its first virtual edition in 15 years; the live event will run till tomorrow, 20 November. 

Ms Low addressed a virtual audience at the opening ceremony: “Franchising and licensing are key modes of internationalisation that can help companies capture growth opportunities, expand and diversify revenue streams. This is critical in making businesses more resilient to the unforeseen uncertainties caused by the pandemic.”

She added that “FLAsia has been able to adapt and successfully pivot to the online space” and “with its virtual format this year… brand demos and showcases are now just a click away.”


Furthermore, “the franchising sector is now better placed to groom and attract talent,” said Ms Low. 

This is made evident as the presenter of FLAsia 2020, Franchising and Licensing Association (FLA) Singapore, with the help of Workforce Singapore (WSG), will launch the Franchising and Licensing Track under the Professional Conversion Programme (PCP) on 14 December 2020.


FLAsia 2020 showcases an extensive array of close to 80 local and international brands and business concepts, and plays host to an international South Korea pavilion with more than 20 domestic brands led by the Korean Traditional Food Association, Korea Organic Farming Association, and Global Fairs & Marketing.


They feature character licensing, beauty and wellness, as well as food and agricultural produce such as Korean red ginseng, pesticide-free sprout ginseng grown in vertical farms, organic water dropwort and wormwood, organic pears, juice, and wine.

Their participation is made possible because of this year’s virtual edition. 

In his welcome address yesterday, Andrew Khoo, President of Franchising and Licensing Association (FLA) Singapore said: “Having a virtual show opens up new possibilities as the entire world has access to us.”


He added: “Exhibitors can engage with international and local attendees through live chats, video calls, webinars, and business matching facilities without travel restrictions or health and safety concerns.”


Attendees can also tune in to the last two days of FLAsia’s popular Educational Conference, a complimentary webinar programme aimed at helping visitors gain greater knowledge on IP and legal aspects of franchising. Recorded sessions will be uploaded on to the event’s site and will be accessible till 20 December. 

The wealth of information and options presented at FLAsia will help attendees along the way to owning a business and being their own boss.


Day 1 Highlights: Franchise & MoU Contract Signings

Homegrown restaurant Kueh & Mee is set to open a second outlet in the North of Singapore in January 2021, launched by a local franchise partner who had just signed a single-unit franchise contract with Creative Eateries yesterday. 

Also having signed a single-unit franchise yesterday, Modern Montessori International, a familiar name with the Montessori curriculum in the childcare industry, is set to open a new childcare centre in the heart of town from January 2021. 


A Memorandum of Understanding (MoU) between FLA Singapore and Singapore Indian Chamber of Commerce & Industry (SICCI) was signed to encourage cooperation, promote joint marketing activities for franchising and licensing related services, encourage franchises and franchisors to participate in diagnostics and related advisory campaigns, and to promote cooperation in the facilitation of FLA and SICCI companies in internationalisation.


Please see photos from the opening ceremony here.

Registration & Show Dates

18 - 20 November 2020 (Wednesday - Friday)

10.30AM - 6.30PM (GMT +8)

FLAsia – The Virtual Edition will be accessible to registrants till 20 December 2020, 6.30PM (GMT +8).

Admission is free.

Visitors can register at the following link:

Issued by Sphere Exhibits Pte Ltd

Co. Registration. No. 199900616C


For more information, please contact:

Melissa Teo (Ms)

Marketing Manager

Sphere Exhibits Pte Ltd

DID: 6319 3435



Germain Chong (Ms)

Senior Marketing Executive

Sphere Exhibits Pte Ltd

DID: 6319 3434



Andrew Lum (Mr)

Assistant Manager

Corporate Communications & CSR

Singapore Press Holdings Ltd

DID: 6319 1982




About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.


Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits' events are Malaysia International Food & Beverage Trade Fair, Singapore Gifts & Premiums Fair, Franchising & Licensing Asia, COMEX & IT Show, World Food Fair, Food & Beverage Fair, Beerfest Asia, Asian Masters, Facilities Management Solutions Expo, Digital Architect Asia, and BuildTech Asia.


Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.