Singapore, 23 December 2020 - SPH Radio maintained its strong showing across its radio, app, and web platforms, based on the results from independent surveys conducted in the last half of 2020. Kiss92 captured the highest exclusive listenership among all English stations while MONEY FM 89.3 doubled in listenership. Meanwhile, 96.3 Hao FM core audience had the highest growth in time spent listening, registering at 1 hour 56 minutes.
App and web streamers continue to be popular platforms for listeners to tune in. Data from Triton Digital showed thatSPH Radio saw an overall digital streaming growth during this survey period, led by 96.3 Hao FM at 20% and MONEY FM 89.3 at 16%.
In the latest Nielsen Radio Diary Survey, Kiss92 emerged as the English station with the highest reach among audiences below 40 years old. It also saw an increase in overall listenership, attracting the highest number of loyal listeners with exclusive listenership of 160,000 weekly, and establishing the largest base of young audiences between 20 to 29 years old.
The findings also showed that ONE FM 91.3 has a strong appeal with the mass affluent, where its core audience has the highest median personal income at $6,694, compared to listeners of the other English radio stations in Singapore. It was also found that 90% of its core listeners are PMEBs, and 54% are private property dwellers.
Listenership for MONEY FM 89.3 doubled, with an emerging base of loyal listeners - a clear indication that audiences are turning to MONEY FM 89.3 as their trusted source for business and personal finance updates. The findings also showed that the station had the highest reach to car owners (60%) and grocery buyers (79%) in its core audience of PMEBs ages 35 to 54.
Chinese radio listeners continue to be highly engaged by SPH Radio, with UFM100.3 coming in second in its core audience time spent listening at 9 hours and 26 minutes weekly. Among Chinese radio stations, UFM100.3 listeners have the highest household and personal median incomes at $6,379 and $3,272 respectively.
In this survey period, 96.3 Hao FM saw a 13% increase in overall listenership. It also registered the highest growth in core audience time spent listening, with listeners tuning in 1 hour and 56 minutes longer each week.
In a separate survey with more than 2,000 respondents done in October by Milieu Insights, an independent Singapore-based consumer insights company, Kiss92 emerged as the most-liked station in Singapore, followed closely by UFM100.3 and ONE FM 91.3.
MONEY FM 89.3 continues to retain the top spot with its influence on purchase decisions at 65%, further strengthening the credibility of the station and its high listener engagement levels.
Both the Nielsen Radio Diary Survey and Milieu Insights survey show that radio remains a key media channel during the pandemic, in which Nielsen reported a 1.7% increase in audience share. The Milieu study showed an increase in radio listenership due to COVID-19, with 74% of the respondents agreeing that they had been listening to the radio more often after the COVID-19 situation escalated. Among these, 61% indicated that, as a result, they began listening to the radio an hour or 2 hours longer in a week.
In addition, podcasts continue to be a growing favourite audio format, with SPH Radio stations’ podcast downloads up by almost two-fold during the period concerned, largely driven by MONEY FM 89.3 podcasts at 162% and 96.3 Hao FM podcasts at 106%.
To expand their on-demand audio content to reach a wider audience beyond radio listeners, SPH Radio launched 25 original podcast shows hosted by SPH Radio personalities since June 2020, with a healthy average monthly growth in downloads of 37%.
MONEY FM 89.3 Programme Director Loretta Lopez said she was delighted with the station's performance in the survey: “We are heartened by the results. This serves as a strong testament of the good work that the team continues to do on the station. It‘s also a nod of approval from our listeners for providing key financial insights to help them make informed decisions on business and personal finance.”
Sim Hong Huat, SPH Radio’s General Manager, said: "We are encouraged by the findings that radio continues to enjoy a strong presence in the lives of consumers in Singapore during these difficult times, and we are pleased with the overall positive results across our radio network. We are very grateful for the support of our fans and partners, and will continue to work hard at delivering better consumer experiences, which include more interactive features in-app in the following months, designed with our listeners in mind for an engaging digital experience.”
ISSUED BY SINGAPORE PRESS HOLDINGS LTD
Co. Regn. No. 198402868E
For more information, please contact :
Serene Lim (Ms)
Head of Sales & Business Development
SPH Radio Pte. Ltd.
DID: +65 6319 1514
Jackson Thia (Mr)
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1872
About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates five radio stations, MONEY FM 89.3, ONE FM 91.3, Kiss92, 96.3好FM (96.3 Hao FM) and UFM100.3.
MONEY FM 89.3 is Singapore’s first and only radio station dedicated to business and personal finance. The station aims to educate the general listener who takes an interest in everyday personal finance matters like retirement planning, sensible investing and responsible saving. Listeners will also get insights and opinions from newsmakers, industry leaders, market movers and shakers, as well as other financial experts. MONEY FM 89.3 starts the day with The Breakfast Huddle with Elliott Danker, Manisha Tank and Ryan Huang. Michelle Martin and Claressa Monteiro takes you through the workday from 9am to 12pm and 1pm to 4pm respectively. Howie Lim and Bernard Lim bring you home from 4pm to 7pm.
ONE FM 91.3 is an English music station playing adult pop from the 80s to present, targeting listeners above 40. The station features lifestyle news and the latest on sports. The ONE FM 91.3 line-up includes Glenn Ong and The Flying Dutchman from 6am to 10am. Thereafter, Charmaine Phua takes over from 10am to 1pm, followed by Cheryl Miles from 1pm to 4pm. Taking you home from work is The Weekday Getaway with Angel from 4pm to 8pm. Wrapping up your weekdays is Simon Lim from 8pm to 12midnight.
Singapore’s fastest growing station, Kiss92, targets women and families. Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining. The weekday line-up kicks off with Maddy, Jason and Divian in the Morning, from 6am to 10am. Shan Wee takes over the lunchtime show from 10am to 1pm, followed by Charmaine Yee from 1pm to 4pm. From 4pm to 8pm, Carol Smith and Tim Oh helms the evening drive time show, while Joshua Simon wraps up the day with Josh’s Goodnight Kiss from 8pm to midnight.
96.3好FM is a Mandarin infotainment music station catered to fans aged 45 and above. The station takes listeners through a musical journey of their formative years with classics from the 80s and 90s. 96.3好FM also works very closely with the SPH Chinese Newsrooms to deliver up to date news and discussion, keeping listeners informed on the go. Jing Yun, De Ming and Jie Qi helm the morning drive time from 6am to 10am. Anna takes over from 10am to 1pm. The evening drive time show starts from 4pm till 8pm and is hosted by Li Yi and Guo Xian.
UFM100.3 is a highly-charged Mandarin music station targeting at working professionals aged between 35-49 years that is specially catered to their lifestyle. Its creative, lively and
engaging delivery style is able to consistently hook listeners on for far longer period of listening. The station’s drive-time programmes are anchored by veteran DJs Wen Hong, Li Mei and Xiao Zhu in the morning from 6am to 10am, followed by Kemin from 10am to 1pm. Yu Ling takes over from 1pm to 4pm and makes way for Xin Ying and Wei Long from 4pm to 8pm. Cheng Yao rounds up the day with his show from 8pm to 12 midnight.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
SPH core business is publishing newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH also owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point and acquired a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom.
It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.
SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.
For more information, please visit www.sph.com.sg.