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Zaobao.sg launches Lohei Butler, special programmes on CNY microsite
- Free access to zaobao.sg’s premium content over CNY weekend
- Lianhe Zaobao to publish on the first day of CNY for the first time in 98 years
- Launch of interactive tools, special programmes and more
Singapore, 9 February 2021 - With Covid-19 safety regulations in place that limits visiting and lohei rituals during this Chinese New Year (CNY) period, Lianhe Zaobao and zaobao.sg have lined up a series of exciting engagement tools and content to keep its readers entertained.
Readers will be given free access to all content on zaobao.sg over the CNY long weekend from Thursday, 11 Feb (eve of CNY) to Sunday, 14 Feb (third day of CNY). Premium content will be made available to all readers, including non-subscribers, on zaobao.sg’s website and mobile application. The premium content will also include the e-papers of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News.
In addition, for the first time in its 98-year history, Lianhe Zaobao will be publishing a print edition on the first day of Chinese New Year (12 Feb), which is traditionally a non-publication day for the flagship Chinese paper. Besides the usual deliveries to subscribers, Lianhe Zaobao will be available for purchase at selected retail outlets (see Annex).
SPH Chinese Media Group launches “2-in-1 Lohei Butler (Lohei小帮手)”
Those celebrating lohei can now use SPH Chinese Media Group’s (CMG) “Lohei Butler”, an online tool that plays videos and recordings of auspicious cheers when tossing yusheng.
Readers can follow the video guide while doing their own tossing ritual. For users who prefer to add yusheng ingredients at their own pace, a sound menu is available where specific auspicious phrases can be played once they are ready with that step.Visit the “Lohei Butler” here: bit.ly/zbsg_cnylohei
Launch of zaobao.sg CNY microsite
Zaobao.sg has launched its CNY microsite, where readers can browse through Chinese zodiac predictions, delicious CNY recipes and healthy eating tips. In addition, readers can stay updated on the latest Covid-19 measures during the CNY period.The microsite also features an interactive puzzle featuring scenes from various CNY traditions that encourages readers to learn about common CNY greetings through a gamified experience.
To access these exclusive CNY content, visit: bit.ly/zbsg_cny2021.
The CNY greetings can also be found in zaobao.sg’s special CNY sticker pack, which is free for download. Visit https://t.me/addstickers/zbsgcny2021 to download for Telegram and http://sticker.ly/s/MBFWXG for WhatsApp.
“Wish I could come home for CNY” - A docu-series on sending love across borders
Zaobao.sg, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, and SPH Radio’s Chinese stations, UFM100.3 and 96.3 Hao FM, have collaborated with Malaysia's Sin Chew Daily on a social media campaign titled "Wish I could come home for CNY".The campaign, which was launched on 6 Jan, invited members of the public who are separated from their loved ones to share their thoughts on Instagram or Facebook with the hashtag #好想回家过个年. Three contributors were selected at the end of the campaign on 27 Jan to deliver care packs of their choice to their loved ones in Malaysia. In return, their families were also given the opportunity to send them packages from Malaysia.
Catch the three-episode docu-series jointly produced by SPH CMG NewsHub and Sin Chew Daily on zaobao.sg from 10 Feb, to hear about the contributors’ stories and how they connected with their loved ones despite being apart.
For more information, visit bit.ly/HomeForCNY-info
Three shows to celebrate CNY
On the first day of CNY (12 Feb), readers can catch an exclusive online music programme at 3pm. Viewers can expect to hear CNY tunes with a twist performed by local jazz-pop singer Joanna Dong, local vocal groups MICappella and Chordinate Singapore, and ensembles from Red Dot Baroque and Ding Yi Music Company, as well as Singapore Chinese Orchestra. The show will be available on zaobao.sg and its mobile application as well as the Facebook pages of zaobao.sg and zbNOW.
The third programme, “Joys of Spring'', is a two-part show jointly presented by CMG and River Hongbao. This will premiere on 16 Feb at 7:15pm and 9pm respectively.
Catch the performances from Ta Ge Dance Theatre, local duo Phang Wan Qing Vanessa and Goh Mingwei, as well as rapper Ma Zhuositong and beatboxer Ho Zhao Xian, on the Facebook pages of River Hongbao, zaobao.sg and zaobao.sg's Lifestyle Entertainment.
|
Date |
Programme |
|
11th Feb 2021, Thursday, 11:30pm |
Live broadcast from Sembawang God of Wealth Temple and Kong Meng San Phor Kark See Monastery |
|
12th Feb 2021, Friday, 3pm |
Exclusive online CNY music programme at zaobao.sg |
|
16th Feb 2021, Tuesday Part 1 - 7:15pm to 8pm Part 2 - 9pm to 10:30pm |
Joys of Spring (two-part show) |
Share your CNY celebrations with zaobao.sg
To encourage readers to celebrate CNY safely this year, zaobao.sg invites readers to post their CNY activities on Facebook or Instagram and share how they are enjoying CNY while adhering to Covid-19 measures. Participants will stand a chance to be featured on zaobao.sg and win attractive prizes.To participate, readers should mention @zaobaosg on Instagram or @lianhezaobao on Facebook in their posts with the hashtag #安全过年晒出来, while ensuring their accounts are set to ‘Public’. Readers may also email their photographs and captions to the newsroom via zbevents@sph.com.sg.
Mr Goh Sin Teck, Editor of Lianhe Zaobao and Lianhe Wanbao said: “Due to the pandemic, the Year of the Ox will be a very different CNY. We foresee that many readers will stay home during the first and second day of CNY instead of heading out or gathering in groups in view of the Covid-19 visiting rules. Lianhe Zaobao has hence decided to make an exception, against the tradition of not publishing on the first day of CNY, to release a special publication. Aside from news, readers can look forward to a variety of content curated for the long weekend to keep them entertained.”
Ms Han Yong May, Editor of SPH’s Chinese Media Group NewsHub, said: “This year’s CNY falls on a long weekend and is supposed to be a good opportunity to get together with our family and friends. Unfortunately, the pandemic is still ongoing, and the situation is far worse in several parts of the world. It’s not the time to let our guard down. Perhaps, it might be a better time for us to keep safe and find joy in reading. There’s a Chinese proverb which means ‘stay still to go far’. In this Year of the Ox, let’s be calm and well-informed to embark on a new journey ahead.”
Early/Non-publication Schedule of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News
Please note the following early/non-publication schedule:
Lianhe Zaobao
Non-publication: 13 February
Normal publication resumes on 14 February
Lianhe Wanbao and Shin Min Daily News
Non-publication: 11-12 February
Early publication: 13 February, morning
Normal publication resumes on 14 February
Proposed captions for the attached photos:
● Photo 1 - Cover photo for Zaobao's special CNY microsite.
● Photo 2 - 2-in-1 Lohei Butler (Lohei小帮手) online tool for readers to watch and play auspicious cheers when tossing yusheng.
ANNEX
List of retail outlets selling Lianhe Zaobao on 12 Feb:
1) 7-Eleven
2) Cheers
3) Buzz
4) Fairprice (Express, Extra, Finest)
5) Cold Storage
6) Giant
7) Sheng Siong
8) Hao Mart
9) SPC
10) Caltex
11) Kinokuniya
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
Shen Yue
Branding & Audience Editor
Chinese Media Group Newshub
Singapore Press Holdings
DID: 6319 1410
Email: sheny@sph.com.sg
Assistant Vice-President
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1028
Email: mahys@sph.com.sg
Sherleen Ng
Assistant Manager
Singapore Press Holdings
DID: 6319 1579
Email: ngwts@sph.com.sg
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. SPH's core business is in the publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
SPH also owns and operates The Seletar Mall and is developing an integrated development consisting of The Woodleigh Residences and The Woodleigh Mall. It also owns a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom and Germany.
It is in the aged care sector in Singapore and Japan, and owns Orange Valley, one of Singapore's largest private nursing homes.
SPH runs a regional events arm. It also invested in the education business.
For more information, please visit www.sph.com.sg.
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