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Close To 300 Participants Driving 86 SUVs In The New Paper Suvival Challenge!

Singapore, 27 April 2007 - 86 sports utility vehicles (SUVs) will be embarking on an adventure drive of a lifetime to Port Dickson during this long weekend where they will try to outplay, outsmart and outdrive their opponents. Organised by The New Paper for the second year and presented by Champion Motors, the distributor of Suzuki cars, the TNP SUVival Challenge (28 and 29 April) will be testing the survival instincts of the SUVs and their drivers who have signed up for the two-day one-night challenging self-drive journey to Port Dickson, with a half-day treasure hunt in Malacca.

Three top teams will win cash prizes and SPC Petrol Vouchers worth a total of $7,000. Fourth to eighth-placed teams will win SPC petrol vouchers and iLuv iPod accessories worth a total of $3,114. There will also be a best-decorated SUV contest where 2 SUVs owners can drive away with products from Hella and iLuv iPod accessories worth over $1,000 each.

The event will be flagged off at 7.45am from Raffles Marina (10 Tuas West Drive) and once the SUVs have crossed the immigration at the Second Link, the race will officially begin. The challenge involves drivers having to hunt for answers to encrypted clues and taking on challenges planted at different checkpoints within Malacca and Port Dickson. The team with the highest point after completing the challenges will be the winner.

Day two of the event will see a team from Suzuki giving a 4x4 off-road demo and participants will have to chance to try out Suzuki SUVs on the rugged terrain at the demo course.

The event is presented by Champion Motors, Suzuki, with Courts as the main sponsor. Other co-sponsors include Hella, Yokohama, iLuv and SPC. It is organised by The New Paper with AsiaOne as the online partner.

Your reporter and photographer are invited to cover the flag-off at Raffles Marina tomorrow. Please contact Angelia Tay at 9682 8950 or Chok Huey Jiuan at 9049 6509 if you need details of the winners and pictures for post-event stories.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Danny Yeo
Assistant Vice-President, Branding & Promotions
PDB, Marketing Division
Mobile: 9622 6233

Chok Huey Jiuan
Assistant Promotions Manager, Promotions & Events
PDB, Marketing Division
Mobile: 9049 6509

Eric Ching
Manager, Corporate Communications
DID: 6319 1280

About The New Paper
Launched in 1988, The New Paper pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read paid English-language newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. Now a big part of the Singapore scene, The New Paper strolled into Guinness World Records in 2000 when its annual mass-participation event, The New Paper Big Walk, was recognised as the World’s Largest Walk.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.