Singapore, Monday, 7 May 2007 - Singapore Press Holdings Ltd (SPH) will be holding its 8th SPH Red Apple Day on May 22 to encourage its staff, the public and organisations located near its HQ in Toa Payoh to donate blood in aid of the Bloodbank´s national blood recruitment campaign.

The event, to be organised together with Beatty Secondary School and Singapore Red Cross Society (Singapore Red Cross),
will be held at the auditorium of News Centre in Toa Payoh North between 11am and 5pm.

The Bloodbank requires about 350 units of blood each day to meet the needs of hospital patients undergoing critical transplant surgery or suffering from haematological cancers. The amount marks an increase of 100 units from the required 250 units in 2006.

Although the Bloodbank has sufficient stocks to meet daily needs, the Singapore Red Cross, as the national blood recruiter,
has to ensure that there will always be enough stocks to cope with seasonal fluctuations in blood donations.

SPH launched the Red Apple Day blood drive in 2001 as one of the company´s ways of contributing to society as a good corporate citizen.

SPH CEO Alan Chan, a regular blood donor in previous SPH Red Apple Days, says: “We are glad to co-organise the event this year with Beatty Secondary School, our neighbour in Toa Payoh North. Helping to promote the national blood drive to youths will help Singapore build the next generation of regular blood donors.”

Apart from promoting the event in school, Beatty Secondary School students will spread the message to their parents, and distribute brochures to residents in Toa Payoh estate.

Other supporters in this year´s drive are SPH UnionWorks´ Radio 91.3 and Radio 100.3, Mind Your Body (a health publication of The Straits Times), and Lianhe Wanbao. The event is also supported by Nestle Singapore and Silver Bird Foods.

The public can come forward to donate their blood at SPH Red Apple Day on May 22 between 11am and 5pm at News Centre´s auditorium, 1000 Toa Payoh North. Interested companies or individuals can also pre-register as blood donors by sending an email to bryan.mah@redcross.org.sg or call 62200183 ext. 14 before 12pm, May 21.


Press invitation to cover SPH Red Apple Day

We would like to invite your reporter and photographer to the SPH Red Apple Day on May 22 at News Centre Auditorium at 11am.

Please give the names of your reporter and photographer to SPH Corporate Communications by 21 May, 2007.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

Chin Soo Fang
Head
Corporate Communications
Singapore Press Holdings Ltd
Tel: 6319 1216
Email: soofang@sph.com.sg

Chen Jingwen
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
Tel: 6319 1226
Email: chenj@sph.com.sg

Selina Lim
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
Tel: 6319 1872
Email : limyl@sph.com.sg

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.