Introducing NTUC´s magazine with a brand new look

Singapore, 10 May 2007 – SPH Magazines Pte Ltd will be launching the revamped Just U, a magazine published on behalf of National Trade Union Congress (NTUC) on 11 May 2007.

The bi-monthly magazine is positioned as a lifestyle magazine that offers interesting editorial on golf, motoring, wellness and travel, and tracks the latest trends with excellent reviews on delectable cuisine, the latest movie blockbusters and the hottest gadgets in town. Each issue also covers the latest NTUC events and promotions especially for NTUC members.

With a richer content packaged in a fresh, new look, the revamped Just U is all set to add value to every aspect of the reader´s lifestyle. Cosmopolitan Singaporeans who are affluent and appreciate the finer things in life, including Professionals, Managers and Executives (PME) , will definitely find the magazine relevant and engaging.

“Just U complements the various ways we communicate with our 480,000 members. Whilst it was designed to appeal to the younger members, we know that our subscribers include a 79 year old member. Judging from the overwhelming response to the first few issues, we know that we are moving in the right direction. We hope that members continue to share with us their feedback and contributions, and help to improve Just U moving forward,” said Neo Gim Kian, Competency Director (Membership), NTUC.

NTUC awarded the publishing contract of Just U to Heritage Media Pte Ltd towards the end of 2006. With effect from 1 May 2007, all operations under Heritage Media were incorporated into SPH Magazines. With this, Just U became a custom publishing title under the umbrella of SPH Magazines.

“Just U has immense potential to grow in the lifestyle market. This title has a wide reach with current circulation is 150,000; majority are mailed out to NTUC members and the rest distributed free at cafes, restaurants, offices, petrol stations and more. The new look and editorial spread will provide a very viable platform for advertisers to reach this market. SPH Magazines was extremely proud to take over this title and with our dedication and commitment to produce quality publications. We believe Just U can be taken to even greater heights,” said Dennis Pua, Managing Director, Specialist Publication Division, SPH Magazines.

Following this revamp, Goh Hwee Koon will lead the editorial team as Editor. She said, “With a bigger team, the best is yet to be. Moving forward, we aim to continue to boost the magazine´s potential to be an even more satisfying and worthy read for our valued readers.”

An official launch to introduce the revamped Just U will be on 11 May 2007, at DXO @ Esplanade Mall. The Guest-of-honour is Mr Heng Chee How, Deputy Secretary-General, NTUC and Minister of State for Health.



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About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.