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my paper celebrates 1st anniversary with the ultimate beach party - my paper SCREAM 07

Singapore, 1 June 2007 - my paper, or 我报, Singapore’s first free Chinese newspaper, celebrates its 1st anniversary in June. A series of activities to celebrate the paper’s birthday from May will culminate with the ultimate beach party at Cafe del Mar on Sentosa on 1 June.

my paperreaders have been enjoying great promotions since the month-long celebrations kicked off in May. The exciting weekly celebration treats ranged from incredible 1-for-1 deals, exciting hourly specials, cool $1 movie tickets, to crazy $11 and $111 buys for my paper readers. Response from the readers has been tremendous.

On 1 June, my paper will be giving out 1500 special breakfast sets comprising 2 specially created muffins and a drink (MY cup of tea, 茶出真我) to readers who has a copy of my paper outside Raffles Place, Tanjong Pagar and Orchard MRT stations. The muffins are specially created by BreadTalk, in celebration of my paper’s 1st birthday, and will be on sale for 1 month at all BreadTalk outlets.

A large crowd of 3000 is expected to party the night away at Cafe del Mar, Sentosa on 1 June at the my paperSCREAM 07 party. Heart-throb crooner Gary Cao Ge曹格, Taiwan stars REAL 阿沁 and Soda Green 苏打绿, Singapore Idol finalist Jonathan Leong, internationally famous samba-percussion band Wicked Aura, all-girl group FemmeArsNova and local band Tabula will entertain the crowd late into the night.

Besides the electrifying performances, partygoers can immerse themselves in the energetic carnival atmosphere with fire twirlers and Gyrotron rides, and mingle with my paper ambassadors and hot samba ladies, while grooving to the beats of Cafe del Mar DJs.

my papercertainly has much to celebrate. Its simple and concise editorial has proven so attractive to readers that circulation has grown 50%, from 120,000 copies daily, when it was launched on June 1 last year, to 180,000 now. According to the last survey done by AC Nielson in November last year, readership stands at 279,000 daily. The ease to locate my paper at various commuter points and office lobbies in CBD area in the morning also made it a hit with PMEBs, especially young professionals.

Mr Goh Sin Teck, Editor of my paper, says: "After making sure that we have a product that is well received by our readers, we want to work closer with advertisers in the coming year. I think that is the other half of the battle. We will also do more in terms of harnessing multimedia. Readers will no longer be just confined to reading us. They can hear us via podcast, watch us via vodcast and interact with us online. We aim to be an interactive paper. There are so many possibilities out there.”

Entry to my paperSCREAM Party 07 is free and by invitation only. Below are some programme details.

my paper SCREAM 07
The Ultimate Beach Party
Cafe del Mar, Sentosa
Friday 1 June, 7pm

7pm Ground Programme
8pm - 10.30pm Concert
Opening Show
Wicked Aura/FemmeArsNova
Jonathan Leong
Special Beatboxers/Dance item
Soda Green
Gary Cao Ge
10.30pm - 12am Party Continues
*Artistes interviews can be arranged, subject to their availability.

my paper SCREAM 07 partners:
Main Sponsor: Sony Ericsson
Venue Sponsor: Cafe del mar
Official Beer: Carlsberg
Official Make-up: Lancome
Official Hair: Redkin
Official Hotel: Hotel Rendezvous Singapore
Official Magazines: Maxim, Shape
Supported by: Sentosa, Cathay Pacific

For more information, please contact:

Lim Ser Yee
Senior Promotions Manager
Product Development and Branding
DID: 6319 2342
Mobile: 9369 5766

Tarisa Quak
Promotions Executive
Product Development and Branding
DID: 6319 1275
Mobile: 9368 8374

Adrian Cheong
Assistant Manager
Corporate Communications
DID: 6319 2261
Mobile: 9798 6097

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

About my paper

Launched in June 2006, my paper 我报 is Singapore´s first Chinese freesheet. Targeted at working adults between ages 20 and 40, the compact-sized publication is contemporary, informative and entertaining, allowing young, trendy and bilingual Singaporeans to keep in touch with the Chinese language in an enjoyable and accessible manner. my paper 我报 is published five days a week from Tuesday to Saturday. The newspaper is distributed freely at MRT stations, selected office buildings, business parks, households, as well as established coffee franchises across the island.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.