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SPH Magazines Congratulates Hardware Zone On Awards® nabs 3 online performance awards for the quarter of January to March, making it a total of 14 quarterly awards in the past 5 years.


Singapore, 8 June 2007 – SPH Magazines Pte Ltd ("SPH Magazines") celebrates the success of its wholly owned subsidiary Hardware Zone Pte Ltd ("Hardware Zone") once again. Winning awards in the following categories: Computer and Internet – Hardware, News and Media – IT Media and Computers and Internet – Net Communities and Chat.® not only beat many other websites to be No. 1 but their site has grown in popularity with the number of visits increasing by 25.34% from 4.37 million and pageviews escalating by 26.76% from a 42.894 million page loads for the period between January and March 2006 and 2007. These awards are awarded by Hitwise for the best performing websites in their respective categories. Visits and pageloads to these sites are tracked by Hitwise.

"Our constant efforts have resulted in fantastic results of more than 25% growth on pageviews and visits. We are honored and proud to be consistently awarded No. 1 in the 3 categories as mentioned. We would like to thank our readers for their continuous support and we will continue to do better in what we love doing. " - Dr Jackie Lee, CEO of Hardware Zone.

Another reason to rejoice, Hardware Zone’s self-invented CatFish ad unit has been proven to be performing up to 28 times higher than industry average.The CatFish technology is a highly innovative ad unit that is not the typical pop-up or pop-under intrusive advertising. Named after an aquarium fish which has the habit of remaining at the bottom of the aquarium, CatFish is an ad unit that appears at the bottom of the browser. It scrolls up smoothly from the bottom of the browser when you enter a webpage with a clever use of transparent GIF to make the ad blend into the web page itself.

Its lightweight delivery to user, coupled with it’s delivery capping, allows the CatFish to reach out to the maximum number of unique visitors within a fixed duration. Its unique characteristics, regardless of screen resolution and small browser-screen-size footprint, catch the visitors´ attention and do not intrude their visits to the webpage. CatFish is all-browsers-compatible. According to notable research, the world’s Internet visitors use mainly Internet Explorer and FireFox/Opera. According to Google Analytics on® Network, it reports 60% of our visitors using Internet Explorer and 34% using FireFox. Imagine the amount of rich media ad ’lost’ if your ad unit can only work on Internet Explorer.

CatFish on® Network is therefore an effective branding and lead generation tool.® Network is the only media that supports CatFish in this region.

In brand campaigns held with Sony, Nokia, Canon, Dell and Singtel between June and December 2006, a performance of 5.5% - 8.5% CTR over a record maximum of 600,000 ad impressions delivered within 1 SINGLE month was achieved. The industry average CTR of a standard banner stands at 0.3% as of today.

Shalabh Pandey, Director of Media Contacts, who manages the interactive campaigns of Dell says - “The Catfish ad unit is ingenious in its execution. In all the Dell campaigns that we’ve run so far on, the CatFish generates the most number of unique clicks. As it is non-intrusive, visitors do not close off the ad unit which means our ad stayed within their viewing range for a longer period of time. This also translates to a higher recall of Dell. We are indeed very pleased with the performance of this innovative ad unit.”

Issued by SPH Magazines Pte Ltd
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Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
Mobile: 9765 6704

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About Hardware Zone

Hardware Zone (, the leading online portal in the region with monthly page views of more than 35 million, clinched the award for the News & Media – IT Media category. Launched in 1998, Hardware Zone has grown from a Singapore hobby site to having an international audience with 4 different portals in Asia Pacific region, namely Malaysia, the Philippines, Thailand and Australia, also ranked No. 4 site in the Technical Evaluations and Product Reviews by Alexa ranking.