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Mercedes Vito vans of Radio 91.3FM & Radio 100.3FM hit the roads to engage listeners

Singapore, August 7, 2007 - Two stylish Mercedes Vito vans will be cruising all over Singapore (starting this week in August) to help promote the exciting, new programmes on Radio 91.3FM and Radio 100.3FM as well as the dynamic deejays hosting them.

Manned by deejays from their respective stations, Radio 91.3FM’s 913 Mercedes Vito Thundertruck, which is powered by sponsor Sony Ericsson, and Radio 100.3FM’s 1003 Mercedes Vito Station Van will also take lucky listeners for fun rides. These are among a slew of fun and rewarding activities to engage listeners further and make radio listening a part of their lives.

At stops during their rounds, the radio personalities will engage with the public and listeners in friendly chats and activities in which they can win freebies such as Radio 91.3FM and Radio 100.3FM car decals, Pepsi drinks and Sony Ericsson products. The deejays will also deliver free lunches to loyal fans.

The stunning Mercedes vans are expected to make three trips each day to different parts of the island. Listeners can tune in to their stations to find out their locations. Motorists whose vehicles are spotted with either station´s decal stand to win great prizes.

SPH UnionWorks´ General Manager, Ms Goh Wee Wang says: "We want all our listeners to know we have new members in the family, the two Mercedes Vito Station vans. The DJs will be cruising round the island with the Mercedes Vito to meet fans and reward them with goodies provided by our kind sponsors. In short, we want to be seen and heard everywhere, everyday. Not just do we want to make radio listening a part of people’s lives, we also want to thank listeners for making the switch over to our two stations."

News shows, new DJ line-ups
Today, SPH UnionWorks boasts a formidable stable of radio deejays, most of whom are household names, to host redesigned shows of higher infortainment and entertainment value.

Earlier this week, Radio 100.3FM, a Mandarin station, changed and enhanced its hosting schedule with more entertainment news, hot gossip and contest giveaways. It will launch a new radio drama on August 13.

Radio 91.3FM, an English language station, has won more fans over, according to last week´s Stomp poll which showed that Rod Monteiro was the most popular radio deejay of the evening drivetime segment among listeners. Rod joined Radio 91.3FM in July and hosts the entertaining ‘The Married Men´ show with his brand new team on weekdays. Radio 91.3FM is also the Number 2 station for females in 25-44 age group in A C Nielsen´s Radio Survey.

Invitation to the press
Your reporter and photographer are invited to cover a roadshow at Toa Payoh HDB Hub today (August 7, 2007) and tomorrow (August 8) where the two Mercedes Vito Vans will be displayed next to the SPH Buzz Pod from 12pm and 2pm. SPH UnionWorks and SPH Buzz Pod are jointly organising the roadshow where the public can mingle with their favourite deejays and win attractive prizes. Kindly contact Jeannie Ang at HP: 98415342 for more information.

Photos of the two Mercedes Vito Vans

Caption: 913 Mercedes Vito Thundertruck with Radio 91.3FM personalities — from left, Jeremy Ratnam, Producer-Presenter; Elliott Danker, Broadcast Journalist; Joe Augustin, Producer-Presenter, Dennis Tan, Presenter; and members of The Married Men (Rod Monteiro, Audrey Lim, Andre Hoeden and Clarence Edwin).

Caption: 1003 Mercedes Vito Station Van with Radio 100.3FM personalities — from left, Lim Anna, Vice President; Wong Woon Hong (Huang Wenhong), Director, Programme and Promotions; and Kenneth Kong, Producer-Presenter.

Media Contact

Jeannie Ang
Advertising and Promotion Manager
SPH UnionWorks Pte Ltd
Tel: 6319 5436 / 98415342

Chen Jingwen
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
Tel – 6319 1226 / 9743 5503

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

About SPH UnionWorks Pte Ltd

SPH UnionWorks Pte Ltd is a 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates two radio stations, Radio 91.3FM and Radio 1003FM.

Radio 91.3FM is all about having FUN! It is an English music station that caters to the 20-40 listeners. The station plays an upbeat, happy blend of adult contemporary music featuring the biggest stars, the biggest hits, the most iconic classics, and only the very best of today´s crop of modern music, presented by an All Star DJ Lineup with their finger on the pulse of the music and entertainment industry and who know it´s the music that always comes first.

Radio 100.3FM is a Mandarin infotainment station that caters to a wide range of listeners with its highly creative programmes. Programme content range from lifestyle to gourmet features, current affairs, music and entertainment. Radio100.3FM´s delivery is bold, fun and innovative.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.