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SPH Search launches web crawl and unveils corporate logo

Web crawl to build highly relevant and comprehensive local web index

Singapore, 10 August 2007 - SPH Search Pte Ltd (“SPH Search”) today announced that it has started crawling and indexing relevant websites as part of its plans to create a local web index for Singapore. The company, a joint venture between local media giant Singapore Press Holdings Limited (“SPH”) and Norwegian media group Schibsted ASA (“Schibsted”), is designing a powerful local search engine that provides highly relevant search results. The creation of a local web index is one of many search offerings aimed at delivering superior results and user experience.

SPH Search has licensed search technology from FAST Search and Transfer ASA, the leading developer of enterprise search technologies and solutions, in its bid to be the leading online search engine for local information. FAST´s flexible and scalable enterprise search platform elevates the search capabilities of enterprise customers and connects people to the relevant information they seek, regardless of medium. Its solutions are used by more than 2,600 customers and partners globally.

Commenting on the search engine, Ms Elsie Chua, Chairman of SPH Search says, "A Singapore-based web index will provide local users the ability to search very localised content that will thrill and tickle. We will want to make sure such content is accurate, updated and relevant for Singaporeans to use.”

SPH Search had earlier started a nation-wide data collection exercise in July. This was to enhance its already comprehensive databases of information, in preparation for the launch of its directory services.

To represent its vision to be Singapore´s premier local search engine, SPH Search also unveiled its corporate logo today. The logo, shaped like the letter “i”, stands for “Information, Ideas and Imagination.”

Mr. Paul Jansen, Chief Executive Officer of SPH Search explains, “The red and white colours of the logo, which are the national colours of Singapore, were chosen specifically to signify the strong local flavor of this search engine. The red and white diamonds on the logo are a symbolic representation of the shape of Singapore.”

The announcements were made at a joint office opening of SPH Search and 701Search Pte Ltd (“701Search”), another joint venture of SPH and Schibsted. Both companies’ new office premises, located at SPH News Centre in Toa Payoh, were officially declared opened by Mr Alan Chan, Chief Executive Officer of SPH, Mr Leslie Fong, Chairman of 701Search and Ms Elsie Chua, Chairman of SPH Search.

Attached is a SPH Search logo.

Issued on behalf of SPH Search Pte Ltd by Singapore Press Holdings Ltd (Co.Regn. No: 198402868E)

For more information, please contact:

Johnson Goh
Director of Marketing
SPH Search
DID: 6319 1638

Adrian Cheong
Assistant Manager
Corporate Communications Division
Singapore Press Holdings
DID: 6319 2261
Mobile: 9798 6097

About SPH Search Pte Ltd

SPH Search was born of a collaboration between two media powerhouses: the Singapore Press Holdings Group (SPH) Ltd and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and, significantly, the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries with the greatest of speeds. Most importantly, it plans to make relevance the hallmark of its answers.

The company was incorporated on 13th September 2006.

Located in News Centre, it has just begun a nation-wide exercise to enhance its already comprehensive databases of information, prior to the launch of its services. This exercise focuses on its database of businesses.

It has its own technology team. Its developers are working on producing a system which will allow users of personal computers, PDAs, and mobile phones, easy access to SPH Search´s search and directories´ tools.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.