National Geographic Channel Asia and SPH MediaBoxOffice Partner to Showcase the Best of National Geographic Channels in Singapore

Singapore, 16 August 2007 – National Geographic Channel Asia and SPH MediaBoxOffice (SPH MBO) today jointly announced the launch of a content-marketing partnership to showcase the best of National Geographic branded content on SPH MBO´s digital outdoor media network across Singapore.

National Geographic Channel Asia will produce a series of Nat Geo Moments, short-clips of between one and three minutes showcasing the best of National Geographic Channel, National Geographic Channel HD, National Geographic Wild and Nat Geo Adventure. Nat Geo Moments will be a compilation of adventure, exploration, science, megastructures, investigations, world cultures, wildlife and National Geographic Society´s groundbreaking discoveries.

Starting from today, Nat Geo Moments will be shown on most of the digital screens operated by SPH MBO in Singapore. They include the five large LED screens at Chevron House and OUB Centre at Raffles Place, Singapore Visitors´ Centre at Orchard Road, HDB Hub at Toa Payoh and Woodlands Checkpoint as well as about 400 LCD and plasma screens located in major shopping malls, office buildings and POSB branches islandwide. SPH MBO´s digital media network reaches an aggregate audience of more than 35 million viewers monthly.

Mr Basil Chua, Marketing Director of National Geographic Channel Asia (Singapore) says, “SPH MediaBoxOffice is Singapore´s single largest digital outdoor media solutions provider. This partnership with SPH MediaBoxOffice will make our unrivalled-quality television documentary specials more accessible to Singaporeans who are on the go. Through this initiative, we hope to continue inspiring Singaporeans to rethink the way we understand our modern world.”

Mr Edward Tang, Deputy General Manager of SPH MediaBoxOffice says, “National Geographic Channel is an award-winning global television network, reputed for its breathtaking visuals and unprecedented access to people and places. I am confident that this partnership will mark the beginning of a meaningful relationship between our two companies that will benefit advertisers and the public through the delivery of entertaining and educational content on our screens.”

Issued by Singapore Press Holdings Limited and National Geographic Channel Asia


For more information, please contact:

Edward Tang
Deputy General Manager
SPH MediaBoxOffice
DID: 6319 1795
Email: edtang@sph.com.sg

Yeo Siew Chi
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1586
Email: yeosc@sph.com.sg

Angie Tan (Ms)
Assistant Marketing Manager
National Geographic Channel Asia (Singapore)
DID: 6325 3821
Email: angiet@ngcasia.com

About SPH MediaBoxOffice

SPH MediaBoxOffice Pte Limited (SPH MBO) is an outdoor media advertising company, wholly-owned by the Singapore Press Holdings Limited, a major multi-media organisation with interests in print, broadcasting, Internet and New Media. SPH MBO provides marketing solutions through digital outdoor media, static outdoor media and events.

We own and operate the largest digital outdoor media network in Singapore, with five large LED screens at prime locations and about 400 plasma and LCD screens in malls, banks and office buildings island-wide.

We also execute ad campaigns on large-format billboards, banners and other static outdoor media in key locations in Singapore. We provide events management services to clients seeking to extend their reach to their target audiences through innovative, experiential events.

Visit www.sphmbo.com for more information on SPH MediaBoxOffice.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. Apart from SPH AsiaOne portal, SPH´s other online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


About National Geographic Channel

National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in 250 million homes (including day-part households) in 166 countries and 34 languages.

In Singapore, National Geographic Channel is currently available on StarHub Digital Cable Channel 11, National Geographic Channel HD on Channel 301, Nat Geo Adventure on Channel 73 and National Geographic Wild on Channel 77.

Visit www.ngcasia.com for more information on National Geographic Channel.