Singapore, 29 August 2007 - my paper (我报), Singapore’s first Chinese freesheet, will be published from Monday to Friday, instead of Tuesday to Saturday, starting September.

The first Monday edition of my paper will be available on September 3. Starting this Saturday on September 1, there will be no more weekend editions of my paper.

Mr Goh Sin Teck, Editor of my paper, said the change was made in response to feedback from readers, especially young working adults, who have requested that my paper be made available at the start of the work week.

"Many readers have said that they miss out on reading the Saturday editions of my paper because they don’t go to work on that day. With this change to our publishing schedule, our readers will be able to get a copy of my paper on every work day of the week," said Mr Goh.

From September 3, readers can look out for a series of readers’ promotions with attractive prizes to be won in the Monday editions of my paper.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Goh Sin Teck
Editor
my paper
DID: 6319 1367
Mobile: 9828 6008
Email: gohst@sph.com.sg

Francis Mah
Manager
Corporate Communications
Tel: 6319 1028
Email: mahys@sph.com.sg


About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH´s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.



About my paper

Launched in June 2006, my paper 我 报 is Singapore´s first Chinese freesheet. Targeted at working adults between ages 20 and 40, the compact-sized publication is contemporary, informative and entertaining, allowing young, trendy and bilingual Singaporeans to keep in touch with the Chinese language in an enjoyable and accessible manner. my paper 我报 is published five days a week from Monday to Friday. The newspaper is distributed freely at MRT stations, selected office buildings, business parks, households, as well as established coffee franchises across the island.