Revamped Wanbao to give readers a refreshing daily evening read
Singapore, 15 September 2007 - Singapore Press Holdings’ (SPH) Chinese Newspaper Division announced today that one of its Chinese dailies, Lianhe Wanbao, will undergo a revamp and enhancement to better cater to its readers. Lianhe Wanbao (Wanbao) and another SPH Chinese daily, Shin Min Daily News (Shin Min), will also see new editors appointed.
Shin Min, launched in 1967, will continue to provide readers with reports on human-interest stories, community, family issues, health matters, entertainment scoops and sports. The popular Chinese newspaper will focus on developing its current core readership, i.e. the adult reader market as well as the newly emerging and increasingly affluent matured reader segment. The existing Editor of Wanbao, Mr Koh Lin Hoe, will take over as the new Editor of Shin Min.
Wanbao will witness a revamp to target a younger group of readers, while strengthening the support of its core group of adult readers. Its layout will undergo a facelift, and its content will be aimed at attracting young readers, including the young professionals and executives. The entertainment section will be one of the new anchors in the revamped WB, along with "sportstainment" and bite-size commentaries to provide insights to readers.
Mr Peter Ong, who is currently Fukan(zbNow) Editor, Lianhe Zaobao, and News Editor of zbSunday, will be Acting Editor of the revamped Wanbao. The new Wanbao will hit the newsstands on 15 Oct 2007.
Both papers will maintain their character as daily Chinese newspapers that report on human-interest stories that touch the hearts of Singaporeans.
The two papers’ respective local news desks will continue to provide their own readers with news that are of top concern to them and closest to their hearts, each in their own unique view points to the issues reported.
A new Central Integrated Newsroom (CIN) will service both newspapers on entertainment, sports, business and international news. This will allow each newspaper to develop and strengthen its own news coverage with unique perspectives that brings improved reading experience.
The central integrated newsroom will be led by current Shin Min Editor, Mr Toh Lam Huat. As Supervising Editor - overseeing Wanbao, Shin Min and CIN, he will play a key role mapping out the direction of the two newspapers.
All three appointments will take place with effect from 1 Oct 2007.
The announcements were made during Shin Min´s 40th Anniversary celebrations by Mr Robin Hu, Executive Vice President of SPH´s Chinese Newspaper Division and Newspaper Services. The event, which saw the launch of two books, Shin Min´s 40th Anniversary Commemorative Book “Refresh” <<重新发现>>, and “The Bosses” <<创业家>>, was held at Singapore Press Holdings´ News Centre Auditorium. Mr Lim Swee Say, Minister, Prime Minister´s Office and Secretary-General of National Trades Union Congress (NTUC), was the Guest-of-Honour.
Mr Hu said: "Between 1997 and 2006, Chinese literate Singaporean grew from 1.52 million to 2.01 million, an increase of almost 500,000 people. This is a tremendous opportunity for us. By differentiating Shin Min and Wan Bao to meet the aspirations of increasingly discerning readers, we can serve our readers much better."
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About Shin Min Daily News
Launched in 1967, Shin Min Daily News is well-received by readers for its comprehensive coverage of local news and happenings in the region. There are also regular features on consumers, modern lifestyle, food, home and decor, health, leisure and forum. The Chinese evening daily was revamped in 2004 with dedicated pages on Sports and Show Time in a more colourful and vibrant layout.
About Lianhe Wanbao
Started in 1983, Lianhe Wanbao is the most popular Chinese evening daily. It brings readers the hottest entertainment news in Asia and also the most up-to-date local news. The evening daily has more than double its circulation figures since its inaugural issue. Apart from its staple of human-interest news stories, it has beefed up its lifestyle section, broadening its coverage on health, beauty, grooming, parenting and food.
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH´s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.