Singapore, 20 September 2007 - omy,Singapore’s most extensive, creative, interactive and entertaining bilingual web portal, will be launched on 25 September 2007.

Two weeks before its public launch, the portal’s publicity campaign has already created a buzz in the online community with the online teaser game 75858 抢先拍 at the omywebsite (www.omy.sg).

75858 抢先拍, launched on 13 September, requires players to snap photos with their computer mouse to capture various incidents on an illustrated landscape. Players earn points at the end of the game. The top ten players, to be announced on 25 September, will walk away with Sony Ericsson mobile phones. 75858 is omy’s SMS hotline number. Users can send their news lead or photos to this number.

More than 5000 registered users have played the online game since its launch. The game will be up till 11.59pm on 24 September. The actual omywebsite will then go "live" at 12am on 25 September.

omyis the latest new media venture by leading media group Singapore Press Holdings (SPH). The bilingual news and interactive portal provides the latest news and infotainment for web-savvy users and provides them the opportunity to generate news content by becoming citizen journalists.

Geared towards online users between the age of 18 and 35 years, omyoffers an exciting range of editorial content. This includes the latest news on current issues, lifestyle vodcasts on fashion, beauty, IT, shopping and showbiz. There will also be a section called Y-Zone managed by student journalists.

omyengages users through new media channels such as SMS, MMS, vodcast, podcast, Internet forum and blogs. It empowers users by giving them an interactive platform to share their views and opinions with other users.

The easy-to-use portal provides a navigation-friendly environment even for users who are not familiar with surfing the Internet in Chinese.

Mr Chua Chim Kang, the Editor of omy,says: "We hope users will like this new space that we have created. omywill report the news from different angles, and look at issues from different perspectives. Users will find that there are many ways to package information. We will strengthen our bonds with our users by constantly interacting with them, understanding them, and becoming one of them. With users’ participation, omywill continue to grow and evolve."

There are 12 sections in omyincluding news, citizen journalism, showbiz, My Lifestyle, Eat!, Multimedia, Playground, Showtime, Y-zone, Forum, Blog and Lobang.

News
It offers the hottest local and international news of the day. In addition to its own editorial team, omyis also backed by SPH’s group of Chinese newspapers. News content are drawn from all SPH’s Chinese newspapers and magazines.

Citizen Journalism
omyusers are encouraged to be part of the editorial team by submitting news leads or photographs to the bilingual site.

Showbiz
From the hottest news in the entertainment scene to the latest movie trailers and music reviews, Showbiz has it all.

My Lifestyle
Watch vodcasts on the latest fashion, beauty, IT, cars, shopping and other lifestyle trends.

Eat!
A section on eating places and food including vodcasts and articles. There is also a food search function using names of dishes and venues as key words.

Multimedia
A one-stop media centre for users looking for multimedia content. All the vodcasts, podcasts and photo galleries are "housed" and archived here.

Lobang
Powered by Google Earth, this section offers geoblogging function, which allows blogging onto geographical locations. On a virtual map of Singapore, users can put up their "lobangs" or shopping tips at places where they can get the best buys from apparels, furniture, IT products to food. Other users can also comment and rate these postings.

Showtime
Users can submit their videos and photos here to be rated by other users.

Playground
Living up to its name, this cyber playground offers 100 free-to-play online flash games that are constantly updated. Fans of English Premier League soccer matches can participate in the score prediction game and earn points that can be exchanged for prizes. There is also daily horoscope readings.

Y-Zone
This is a newsroom managed by student journalists from various tertiary institutions. The young reporters write about topics and issues concerning young users.

Blogs
Find the blogs of your favourite omyjournalists here, as well as celebrity blogs by the likes of David Gan who offers fashion and styling tips. Blogs of celebrity fan clubs like those supporting Jay Chou, S.H.E and Wang Lee Hom can also be found here.

Forum
A place for users to air their views in both English and Chinese.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Tan Leng Tuan
Journalist
omy
Singapore Press Holdings
Tel: 6319 2356/ 9127 5408 (mobile)
Email: nengduan@sph.com.sg

Francis Mah
Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 1028/ 9697 8208 (mobile)
Email: mahys@sph.com.sg

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH´s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.