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HOME & DECOR Turns 20!

Singapore, Sept 21, 2007Home & Decor magazine, published by SPH Magazines Pte Ltd, is celebrating its 20th year as Singapore´s leading housing decor and lifestyle magazine.

Brand New Look
Launched in 1987, Home & Decor is the embodiment of a promise to make stylish living easy. From the Oct 2007 issue onwards, it will take on a brand new look that´s even more dynamic and exciting. The new masthead is bolder. The magazine will come in a bigger size with fabulous new columns.

The magazine´s new look will be unveiled at a private cocktail party for its valued advertisers and media partners on Sept 27, 2007 at Marina Square Central Atrium.

Home & Decor Fair
To celebrate its 20th anniversary, Home & Decor has organised a three-day Home & Decor Fair held from Sept 28 to 30, 2007 (Friday-Sunday), 11am to 9pm, at the Marina Square Central Atrium. Visitors can check out the latest in homeware trends and services at the Fair´s 20 booths.

Home & Decor is also running a “20 under $20” promotion specially for Straits Times Life´s readers to encourage their visit to the Fair. This joint promotion with ST Life offers 20 attractive products and services (some of which retail for as much as $3,000) at just under $20 each. The mechanics: Coupons for the desired products or services appear in ST Life every Saturday from Aug 26 to Sept 22, which the readers have to fill in and submit at the Fair for a chance to buy the merchandise at the special prices.

“We´re inviting all our readers to join us in celebrating our 20th birthday at the Fair. Our loyal readers who have been following Home & Decor for some years will love the special display of retro furniture dating back to the ´80s. There´ll also be displays on Home & Decor´s milestones and the amazing decor trends – from the postmodern ´80s to Zen minimalism in the ´90s – that we invited into our homes over the past two decades.”Sophie Kho, editor, Home & Decor.

This year´s Home & Decor Fair will see even better offers, giveaways and prizes. Last year´s Fair drew over 30,000 visitors, and the exhibitors were pleased by the positive response to their products generated by the event.

“Public awareness of our products increased after Home & Decor Fair 2006.” – Blum, kitchen and storage systems company Blum.

“We managed to achieve 85 per cent of our sales target due to the high traffic.” – Ergoworks, a distributor of ergonomic furniture

“Looking forward to the 2007 fair!” – Linus Tan, a visitor to the fair

Details of the Home & Decor Fair:

Date: Sept 28 to 30, 2007

Venue: Marina Square Central Atrium

Opening hours: 11am to 9pm

Issued by
Corporate Communications
SPH Magazines Pte Ltd
Co. Regn no. 1969-00476-M


Ms Pearly Mak
Assistant Manager, Corporate Communications
SPH Magazines Pte Ltd
Tel: 6319-2336
HP: 9765-6704


Joanna Chew
Deputy Manager
Branding & Promotions
SPH Magazines Pte Ltd
DID: 6319-6173
HP: 8183-0861

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content and award-winning designs, SPH Magazines constantly raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, weddings, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business genres. Its newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home & Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating and best-read in their respective lifestyle categories.

In addition, an established editorial unit provides excellent custom publishing services to major corporate clients to meet their business needs.

With the aim to continue growing regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver the best to meet the diverse needs and interests of readers and advertisers.

About Home & Decor

Home & Decor is a monthly interior design magazine that´s packed with innovative ideas, must-know news, the latest trends, and practical tips on everything from decorating, renovating, entertaining to home financing.

Launched in 1987, Home & Decor features inspirational homes and hot new design talents. Home & Decor is also distributed in Malaysia.