28 September 2007, Singapore - On 29 September (Saturday), come on down to Orchard Road and witness the omy street march. Thirty models dressed in omy attire will be parading down the street from 2pm to 7pm, as part of the fringe activity for the launch of omy.sg – Singapore’s first bilingual web portal.

Members of the public are invited to take pictures of these omy models and MMS them to 75858. The top five photo entries will win a digital camera each. The number 75858 is omy’s SMS hotline for users to send their news lead or photos to.

Launched on 25 September, omy.sg is the latest news media venture by leading media group Singapore Press Holdings (SPH). The bilingual news and interactive portal, while providing the latest news and infotainment for web-savvy users, also allows them to generate news content by becoming citizen journalists.

Ms Lee Kuan Fung, the interactive editor of omy, says, "We hope to increase public involvement with omy.sg through such activities as everyone can be involved in creating the news".

Besides the street march, other promotional activities are:

Lips in Sync 嘴星一族 - Users are invited to send in their own lip-sync videos to omy’s Showtime section. Weekly winners who are selected will each win a mp3 player. The grand winner, determined by votes from omyusers, stand to walk away with the grand prize - a laptop.

Public Launch Event at VivoCity - A full-day event will be held on 6 October for the public to experience the fun and excitement of omyand to meet the omyteam. More details will be announced closer to the event.

Log on to www.omy.sg to find out more.

Invitation to the media:
We would like to invite your reporter and photographer to cover the event.

If you would like to cover the event, please contact Mr Alvin Lim at 9730-1792, 6319-2490 or at limlh@sph.com.sg for assistance. Special arrangements can be made near Orchard Cineleisure at 3pm for photos of the models to be taken.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Alvin Lim
omy
Singapore Press Holdings
Tel: 6319-2490
Hp: 9730-1792
Email: limlh@sph.com.sg

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319-2261
Email: cheongcy@sph.com.sg

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH´s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.