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ST701 Expands e-Marketplace With 3 New Verticals Get the right stuff @ ST701

Singapore, 5 October 2007 - Singapore Press Holdings’ (SPH) CATS Classified is proud to present ST701 - - as the e-marketplace that offers an extended reach to Internet users locally and globally.

ST701 has taken on a new look with the addition of the cars, property and shops verticals.

ST701 was first launched last year in March as a job portal with a view for expansion into a more complete online classified marketplace. The website carries the initials of SPH’s flagship English newspaper, The Straits Times (ST), while the numbers “701” convey what users will experience: 7 days a week, they can search at the 1 place that matters.

The ST701 advantage

Each of the verticals provides a focused environment for a specific target audience. This means greater clarity for the car or property buyer who is able to zoom in directly to find what they want. Both advertising and editorial content clearly relates to users’ needs.

The website has an appealing user-friendly design that has great search functionalities as well as interactivity. This includes a question and answer guide to help new buyers of cars and properties.

ST701 has the pedigree brand of CATS behind it. It is a product trusted by advertisers as the authentic Classified marketplace. The addition of the 3 verticals signifies CATS’ committment to innovate and maintain its leadership in both print and online Classified business, and continue to grow and thrive along with its advertisers.

Said Ms Elsie Chua, Senior Vice President of CATS Classified, Marketing, “It is part of CATS Classified´s philosophy to embrace change, seize new opportunities, improve our products and have a brand presence that is strong in both print and online platforms.”

“Consumers and advertisers alike trust the CATS Classified brand, and they can continue to expect the same experience with ST701.”

As part of SPH, ST701 also benefits from the various links and online traffic that will be redirected from other SPH online sites such as AsiaOne, STOMP, HardwareZone, and

Online advertising in ST701

Each of the three new verticals caters to a specific market. From the advertisers´ point of view, they can reach out to the desired market in an efficient and cost-effective manner. Advertisement rates are attractively priced as well.

Managing Director of CarTimes and Entrepreneur of the Year 2005 nominee Mr Eddie Loo recognises the value of integrated marketing, advertising with CATS Classified in print and online.

He said, “It´s good that ST701 presents very reasonable marketing tools for us to utilise. Selling on ST701 is going to be a must-have in future. The website is attractive and with the rise of the use of Internet in Singapore households, we are reaching out to the correct crowd.”

Mr Edward Chua, Senior Associate Manager, Dennis Wee Realty Pte Ltd, said:"I have faith in ST701 as I’ve always had a good experience working with CATS Classified in print. I have to think of new ways to attract potential clients to the properties I’m selling and going online sounds like a good way to reach out to another group of people, for example, foreigners thinking of moving to Singapore.”

Mr Lim Ee Ming, Managing Director of DTEM Pte Ltd, agreed.

He said:“We advertise on ST701 because we want to reach the increasing numbers of consumers who do their research online before actually going out to purchase their goods. ST701 allows us to provide the consumers with the necessary unbiased information on each of our products, without the pressure to purchase as if they were to enter a normal retail shop.”

With the addition of the 3 new verticals, ST701 is set to take online Classified to a higher level and be the e-marketplace of choice for both users and advertisers ahead.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

      Diana Lee (Ms)
      Assistant Vice President
      Advertising & Promotions
      CATS Classified
      Singapore Press Holdings
      Tel: 6319 5978
      Hp: 9366 6875
      Goh Mei Yi (Ms)
      Assistant Communications Managaer
      CATS Classified
      Singapore Press Holdings
      Tel: 6319 5942
      Hp: 9683 1280
      Chin Soo Fang (Ms)
      Corporate Communications
      Singapore Press Holdings
      Tel: 6319 1216
      Hp: 9798 6097
      Adrian Cheong
      Assistant Manager
      Corporate Communications
      Singapore Press Holdings
      Tel: 6319 2261
      Hp: 9798 6097

About CATS Classified
CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. Besides being online at ST701, CATS Classified offers the most comprehensive marketplace for products, services and employment in print through The Straits Times and Recruit, The Sunday Times, Lianhe Zaobao, The New Paper, Berita Harian, Berita Minggu, Lianhe Wanbao and Shin Min Daily News.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.