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The all new Lianhe Wanbao offers a refreshing read

Singapore, 12 October 2007 - Lianhe Wanbao (联合晚报), first published in 1983 and a must-read for many Chinese readers for the past 24 years, will be transformed into an upbeat and refreshing Chinese evening daily this coming Monday on 15 October.

The objective of the revamp is to strengthen its existing readership while attracting a new generation of readers. The revamped newspaper will also provide advertisers with more opportunities to reach out to a wider market.

Sporting a new masthead, the new Lianhe Wanbao will bear a striking dual-cover. The innovative design offers readers the combination of top news stories on the front cover and the latest entertainment and lifestyle reports on the back cover. Whether they choose to read it from the front or back, Lianhe Wanbao will satisfy the readers’ appetite for different news.

The modern magazine-style layout is eye-catching with vibrant visuals, fonts, colours and infographics. With home and crime news as its main staple, Lianhe Wanbao will also increase its entertainment coverage to feed readers who are hungry for juicy celebrity news. There will be more attractive use of story boards, charts, tables and side bars to package and present news in a more reader-friendly format.

Lianhe Wanbao’s Acting Editor Mr Peter Ong says: "This newspaper will remain close to the pulses of the community. While it leverages on its existing strength in chasing news leads which are of interest to people, it also packages these reports into more exciting stories to appeal to the discerning readers today. The revamped product will surprise readers with its improved design and content."

A series of promotional activities has been lined up to promote the revamped Lianhe Wanbao:

1) Public Launch on October 15, 2007

Be the first to grab a copy of the revamped paper at the Chevron House at Raffles Place on Monday, 15 October at 12pm.

Join Wanbao’s editorial chiefs and Radio100.3FM deejays as they unveil the new Lianhe Wanbao. Support your favourite deejays and participate in lots of exciting games to win attractive prizes!

2) Special Promotional Price and Exclusive Bundle Deals at Buzz Pods

For a limited period between 15 to 21 October, readers can purchase the revamped Lianhe Wanbao at a special promotional price of $0.30 per copy at all newsstands. Readers who purchase the bundle deal which consists of a copy of Lianhe Wanbao and Shin Min Daily News will receive a goodie bag. The bundle deal, priced at $1, will be available at all Buzz pods.

The same bundle deal will cost $1.40 from 22 to 28 October.

3) Roving Roadshows

Look out for the "town cryer" who will promote the new Lianhe Wanbao with his loud speaker at selected locations. There will also be newspaper boys and girls making their rounds at the following 19 locations between 5pm to 9pm during the promotion period from 15 to 19 October. Readers stand to win instant prizes when they purchase a copy of Lianhe Wanbao from the on-site promoters.

Date Location
15 October
  • Aljunied MRT
  • Simei MRT
  • Pasir Ris MRT
  • Eastlink Mall (near Tampines Bus Interchange)
16 October
  • Bedok Bus Interchange
  • Toa Payoh HDB Hub (Blk 190)
  • Chomp Chomp at Serangoon Gardens
17 October
  • Yishun MRT
  • Yishun Ave 5 Blk 102
  • Rivervale Mall
  • Lorong Ah Soo Blk 107
18 October
  • Ang Mo Kio Ave Blk 628
  • Bishan St. 22 Blk 282
  • Woodlands MRT
  • Admiralty MRT
19 October
  • Choa Chu Kang MRT
  • Yew Tee MRT
  • Jurong East Blk 135
  • Jurong East Bus Interchange

4) Weekly Lucky Draws

Readers can also look forward to a weekly lucky draw with prizes worth $40,000, including a trip to Sydney on the new SQ A380, jewellery, furniture and a home theatre system. There will be four weekly lucky draws from 22 October to 18 November.

Readers have to send in the contest coupons published in the revamped Lianhe Wanbao in order to participate in the weekly lucky draws. The draws will be held every Monday starting 29 October, and the winners will be announced in Lianhe Wanbao the following day. There is no limit to the number of entries for each participant.

Media Invitation

You and your photographer/cameraman are cordially invited to the public launch of the revamped Lianhe Wanbao. Wanbao’s editorial chiefs will be there to greet supporters and participate in the scheduled activities.

Details of the launch are as follows:

Date: 15 October 2007 (Monday)
Time: 12pm – 2pm
Venue: Chevron House, Raffles Place

Please confirm your attendance with Selina Lim at 6319 1872 (email: or Francis Mah at 6319 1028 (email by 12 October 2007 at 3pm.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Francis Mah
Corporate Communications Division
Tel: 6319 1028

Selina Esther Lim
Assistant Manager
Corporate Communications Division
Tel: 6319 1872

Mandy Wong
Circulation Account Manager
Circulation Department, Newspapers Division
Tel: 6319 2150
Hp: 97825411

Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M

Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
Mobile: 9765 6704

About SPH Magazines Pte Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.