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Paragon wins 2 awards in SRA Shopping Centre Scorecard

Singapore, 24 October 2007 - Paragon Shopping Centre, a premier mall in Orchard Road, has clinched two awards in Shopping Centre Scorecard, an annual national industry rating scheme which recognises supremely well-run shopping centres in Singapore.

Paragon, a fully owned subsidiary of Singapore Press Holdings Ltd (SPH), was victorious in two of the three categories - best efforts in Advertising & Promotions and Tenant Relationships. The rating scheme is organised by Singapore Retailers Association (SRA) which also designed the scorecard. The results were based on the votes by each mall´s retailers using the scorecard.

This year´s win for Paragon marks the second year it has won the Shopping Centre Scorecard. Last year, Paragon’s award was for its “best efforts in maintenance” of the property, the third category of the ratings.

Paragon, which enjoys full occupancy in retail space, is the choice destination of the discerning, well-heeled shoppers and tourists looking for high-end luxury products and quality services. Positioned as an upscale fashion and accessories mall, it is home to many international fashion designer names such as Prada, Gucci, Bottega Veneta, BVLGARI, Burberry, Ermenegildo Zegna, Tod´s, Versace, Salvatore Ferragamo, Etro and Jean-Paul Gaultier, just to name a few.

Mrs May Sng, Director of Paragon, said: "We would like to thank all our tenants for recognising our efforts in trying to uphold Paragon as the ideal shopping centre for high-end and luxury goods. We see our tenants as partners in helping us achieve our vision of a well-run mall which promotes the products and services that it offers to a clientele with sophisticated tastes and demands for good service. We will continue to enhance our efforts as Orchard Road moves to the next level as a destination for world-class shopping.”

On the requirements for good mall management, Mrs Linda Kwan, General Manager of Paragon, said: "Good mall management is a synergy of getting the right tenant mix and increasing shopper traffic apart from handling ongoing building maintenance. Cultivating a good working relationship with our tenants is a big factor in our success. Coupled with strong brand building and proactive A&P programmes, our efforts in mall management would further boost shopper traffic and sales for the mutual benefit of all."

Paragon´s advertising & promotions campaigns have focused mainly on fashion and style. In line with this positioning, two key events are held each year – the Spring/Summer & Fall/Winter fashion events, besides major promotions such as the Great Singapore Sale, Lunar New Year and Christmas. The two key fashion events allow tenants to showcase their latest collections on the runway at Paragon Atrium.

Paragon also publishes its bi-annual fashion catalogue to give shoppers a headstart on what’s new for the season. In addition, the Citibank Paragon co-brand platinum credit card entitles loyal shoppers an all-year-round 10 percent rebate from over 70 participating stores in the form of Style$ vouchers. Other benefits include complimentary valet service or parking, free coffee vouchers and personal concierge services within the centre.

Mrs Linda Kwan added: “Paragon works closely with its tenants to ensure exclusivity of merchandise and unique shop concepts where possible. The main atrium regularly hosts high-profile and exclusive events, fashion shows, product launches and exhibitions to engage shoppers further. These activities and the mall management efforts ultimately give our shoppers a pleasurable and rewarding shopping experience.”

For more information, please contact:

Ina Se
Manager (Advertising & Promotions)
Office: 6830 3812

Selina Esther Lim
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
Office: 6319 1872

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.