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Family A-Fair 2007 – The Family Event of the Year

Singapore, 9 November 2007 – The inaugural Family A-Fair promises a fun and fruitful time for the entire family, young and old.

The Family A-Fair 2007 is jointly organised by three of Singapore Press Holdings´ (SPH) newspapers – SPH´s Chinese flagship newspaper Lianhe Zaobao, as well as two evening papers, Lianhe Wanbao and Shin Min Daily News. All three newspapers are from SPH´s Chinese Newspaper Division.

This two-day event will be held at Suntec Singapore Exhibition Hall 401 on 10 and 11 November 2007 (Saturday and Sunday), from 10am to 9pm daily, and some 80,000 visitors are expected.

Themed around the main pillars of the family – father, mother and child – there will be three concept areas with interactive programs and contests to engage visitors all day long, namely Dad´s Chill-out, Mum´s Time-out and Kids´ Hide-out.

Fun activities for the family include the Father and Child Cyber Challenge, father and child teams dressing up mummies to win the best-dressed mum award in the Style Her Up contest, a Family Talent contest, and a Young Retro Idol contest, where children will compete to see who can best impersonate Mandarin singers from the 60s to the 80s.

Children can expect a fun time at the Kids’ Hide Out as there will be hourly activities to entertain them throughout the day, such as balloon sculpting, origami, colouring contests and even cookie-baking. At the same time, mummies can indulge in services like hair styling, manicure and pedicure services and receive make-up consultation.

Besides the three main concept areas, there will also be stage highlights and activity corners by exhibitors. 7 lucky people stand to win attractive prizes worth over $5,000 in the Family A-Fair Shopper´s Lucky Draw, the First Prize being a trip to Perth Australia for a family of 4 worth $2,600!

The event will be launched by Mr Robin Hu, Executive Vice President, Chinese Newspapers Division and Newspaper Services Division, SPH, and Mr Lawrence Loh, Executive Vice President, Display Advertisements, Marketing Division, SPH.

Said Mr Robin Hu: “The Family A-Fair is a joint effort by three of SPH´s Chinese Newspaper Division´s newspapers, not only to provide wholesome entertainment and fun for our readers to enjoy with their families during the school holidays, but also to thank them for their continued support to our newspapers by providing them with some attractive prizes and offers.”

Details on the three concept areas, stage highlights, activity corners by exhibitors and the Family A-Fair Shopper´s Lucky Draw can be found in the attached Annex.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Lim Ser Yee (Ms)
Promotions & Events
Marketing Division
Singapore Press Holdings
Tel: 6319 2342
Hp: 9369 5766

Agnes Han (Ms)
Promotions & Events
Marketing Division
Singapore Press Holdings
Hp: 9090 7720

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 2261
Hp: 9798 6097

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.