19 November 2007 – SPH Magazines Pte Ltd scored a coup in the newly unveiled Media Index 2007, by maintaining the market leading positions in most of the categories despite intense competition.
With 210,000 readers and 140,000 readers, Her World and Female cornered the women´s magazine category as the No. 1 and 2 titles respectively. Debutantes Simply Her and Shape also performed exceptionally well, with 79,000 and 58,000 readers respectively.
There were also cheers all round for the other SPH Magazines´ titles. Seventeen´s readership surged by a whopping 57% from 46,000 in 2006 to 72,000 in 2007. Both Citta Bella and Nuyou held their own by bettering last year´s readership. Home & Decor again proved that it is the undisputed leader in the home and design magazine category, with its readership jumping from 46,000 to 57,000.
Our men´s title, Maxim, records an encouraging readership of 29,000. Torque´s readership also continued to grow from 29,000 to 33,000. Even our Custom Publishing title, NSMan, logged in an impressive 176,000 readers – up from last year´s 163,000 readers.
Mr Loh Yew Seng, CEO of SPH Magazines, said, "We are extremely encouraged by the findings. This shows that we have stayed very focussed on market trends and demands and able to customise our products according to the wishes of our readers. We will definitely continue to put out our best efforts to continually innovate to meet our readers’ and advertisers’ needs to keep up with the times."
The findings also indicated that at a broader level, Magazines as a medium held its own against more traditional media like Newspapers, Terrestrial TV and Radio, as well as up and coming ‘hot´ media such as Cable TV and the Internet. It is gratifying to note that Magazine´s reach continues to grow year after year; with Media Index 2007 revealing that one out of three persons in Singapore read magazines every month. This proves once again that Magazines is as a medium of choice for Singaporeans.
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SPH Magazines Pte Ltd
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About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.
With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.