Singapore, 30 November 2007 – SPH MAGAZINES PTE LTD ("SPH Magazines") will be announcing initiatives this December that will raise the standard for quality magazine publications in Singapore. Aimed at bringing about improvements in print quality of magazines, as well as increasing efficiency in the running of advertisements, SPH Magazines will launch a Colour Standard for all its magazines and procure exceptional pricing for the ad transmission for its advertisers and agencies – which allows magazine advertisements to move more quickly from delivery to print.
These initiatives will be announced on 7 December 2007 at MagNet – a networking forum for media professionals, which are set to augment SPH Magazines as a market leader in the industry. MagNet will be held at Denise, the Wine Shop.
The Colour Standard is scheduled for a launch in January 2008, where all SPH Magazines’ publications will begin sharing the same Colour Standard. All advertisements to be inserted in the stable of publications will have to comply with this new standard from March 2008 issue.
Loh Yew Seng, CEO of SPH Magazines Pte Ltd says: "We aim to raise the bar of excellence for colour standards in the production of high quality magazine publications in Singapore and gradually in the region. The use of this standard will ensure that only consistent, high-quality images will be produced in our magazines. Communication protocols between advertisers, editors, printers, and designers, leading to a common understanding of work expectations will be improved as a result of this implementation."
"SPH Magazines is an innovator in the industry," says Samuel Lee of Bits and Bytes Marketing Pte Ltd who is instrumental in developing the Colour Standard with SPH Magazines. He adds, "Advertisers can be part of the company’s efforts to spearhead change in the magazine industry. Being a fervent supporter of the graphic arts industry, it is our aim to help companies achieve high quality in their colours and prints. Standardization such as ISO12647-2 is the way forward to serve serious print buyers. We are extremely honoured to play a major role in this burgeoning magazine publishing industry together with the Publisher of Choice."
The second initiative improves ad copy transmission by cutting down on time taken to submit advertisements for printing for various publications. This is achieved through the use of Quickcut, a software that "validates" the print specifications of the advertisement digitally and "alerts" the sender automatically if the print specification is different from the print requirement.
This is in contrast with the current practice of sending files back and forth manually between advertisement agencies and the publisher. This new initiative will cut down on time and cost as it streamlines the entire process of validating and transmitting.
Quickcut has become the global industrial standard for validating and delivering digital advertisements. In many markets worldwide, up to 90% of all print advertisements are validated and then transmitted by Quickcut.
SPH Magazines has negotiated with Quickcut for very attractive and significant discounts (up to 45%) for those advertisements for insertion in any of SPH Magazines’ titles which are validated through Quickcut for its advertisers and agencies. In addition from now until February 2008, first-time users can take advantage of a 10% discount on Quickcut software. This offer is inclusive of installation, initial training and one month’s worth of validation and transmission to SPH Magazines, all in which will be free of charge.
SPH Magazines Pte Ltd
Co. Regn no. 1969-00476M
Ms Sim Yen Han
Deputy Manager, Corporate Communications
SPH Magazines Pte Ltd
About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com(R) is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.
With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
About Bits & Bytes Marketing Pte Ltd
Bits & Bytes Marketing Pte Ltd is the preferred total solutions provider in Singapore for the technical and graphics art printing market, specialising in colour digital proofing solutions, imaging & press room measuring devices, controlled lighting systems, marketing of large format printers, graphic inkjet/CAD media, and print consultancy services adhering to the ISO standard.
Covering the complete printing process, Bits & Bytes Marketing serves the printers by offering complete solutions in colour management, being the first Asian distributor to use GMG systems. In addition, the company markets Digital Large Format Printers from brands like Canon, Epson, and HP, computer servers, Eizo’s range of graphic monitors and X-Rite measurement devices.
Bits & Bytes Marketing was founded in 1987, with aims of introducing a clearly defined colour standard in the printing industry and reaching out to more printers in Singapore and Malaysia over the next few years.
About Quickcut Singapore Pte Ltd
Quickcut Singapore Pte Ltd is a wholly owned subsidiary of MEL Mediatech Pte Ltd.
MEL Mediatech specializes in providing solutions used in the media and advertising industries. By utilizing the latest broadcast and print technologies (MEL Mediatech is the master licensee for Adstream and Quickcut technologies in a number of Asia markets), clients are able to create, manage and distribute digital content locally, regionally and throughout the world.
Quickcut continues to develop new markets and explore new technologies to ensure their global clients receive impeccable service support. Their customers include advertising companies, advertisers and media companies and their solutions are based on making the best use of creative assets - tools that enable more effective production processes, high quality workflow and file transmission technologies, through to more efficient storage and retrieval of archived assets.
With Singapore as their regional headquarters, both Quickcut and MEL Mediatech have embarked on an ambitious expansion plan throughout Asia Pacific with business interests already established in Australia, New Zealand, Japan, China, Hong Kong, Singapore, Thailand, Indonesia and The Philippines.