Singapore, 4 December 2007 – SPH Magazines Pte Ltd (“SPH Magazines”) is proud to announce its participation in the Worldwide Magazine Marketplace 2007 (WMM 2007). This international conference organised by International Federation of the Periodical Press (FIPP) will be held from 10 to 11 December 2007 at Suntec City Convention Hall.
It is the first time for FIPP to organise this worldwide event outside London, UK, and they have chosen Singapore as their first venue in Asia for the event. FIPP’s local partner for this event is the Magazine Publishers’ Association of Singapore.
Organised for the seventh year, WMM is the only event in the world for magazine publishers who are interested in international licensing, joint ventures and syndication, to effectively network and explore business opportunities. It brings together consumers, business-to-business (B2B), specialist publishers, digital publishers and suppliers from across the globe to interact and share their experiences.
With the growing magazine market in Singapore, as indicated by Nielsen Media Index 2007 findings recently, it is apt that Singapore is the venue for an international magazine conference.
Nielsen´s findings saw an upward trend in magazines´ reach over the past 3 years, with one out of three persons in Singapore reading magazines every month. This proves that Magazines is one of the mediums of choice in Singapore market.
SPH Magazines, a leading publisher in Singapore, holding the largest market share in the local magazines publishing sector and producing many strong titles like the No. 1 and 2 women´s titles, Her World and Female, strongly supports the first WMM in Singapore. It is sending ten delegates to the conference and will be setting up an exquisite exhibition booth to facilitate its networking sessions with the overseas publishers.
It is also opportune that SPH Magazines´ leading position was recently attested by the Nielsen Media Index findings which revealed that notwithstanding its leading titles, Her World and Female, its titles, Simply Her and Shape, having only been in the market for three years, yield encouraging readership figures of 79,000 and 58,000 respectively. Its Home & Decor captures the largest market share in the home decoration category with readership of 57,000.
Living up to its status as a leading publisher, SPH Magazines will be launching two initiatives to raise the industry colour standards and improve transmission of advertisement copies at its ad agencies network forum entitled MagNet on 7 December 2007, becoming the first publisher to set such benchmarks for the industry in Singapore.
“SPH Magazines´ goal is to become a multi-media company with significant international presence. Actively participating in FIPP´s WMM 2007 Conference gives us the platform to showcase our fleet of products and services to the international industry players, and the opportunity to meet potential business partners to expand our network,” said Mr Loh Yew Seng, CEO of SPH Magazines.
The two-day conference, to be opened by Singapore´s Minister for Information, Communications and the Arts, Mr Lee Boon Yang, will be packed with workshops conducted by experienced, knowledgeable and well-known key personnel in the industry. They include those from England, Sweden, Italy, America, Korea and Singapore. Mr Allen Loh, SPH Magazines´ Managing Director has been invited to moderate a discussion forum during the conference.
“This is an excellent opportunity for us to meet with our various international partners under a single platform. We hope to further strengthen our ties with them through our various initiatives at WMM 2007” added Mr Loh Yew Seng.
SPH Magazines Pte Ltd
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Ms Pearly Mak
Assistant Manager, Corporate Communications
SPH Magazines Pte Ltd
About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com(R) is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.
With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.