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Art, music, and video games festival to be held in Singapore

Singapore, 10 December 2007Hardware Zone Pte Ltd (HWZ), a subsidiary of SPH Magazines Pte Ltd, is organising a first of its kind art, music and video games festival in Singapore. MusIT! Fest, a Celebration of Music & Technology will be held on 15 December 2007 (Saturday) from 1pm to 7pm at Far East Plaza. MusIT! Fest, spearheaded by HWZ’s gaming and digital entertainment magazine, Gameaxis/L33T, is organised to celebrate the growth of technology in art, music, and video games.

Jackie Lee, CEO of Hardware Zone Pte Ltd said, "We are excited to launch a new initiative to raise the popularity of gaming, by including music and art, and bringing gaming culture closer to the mainstream. Innovation and creativity are part of our corporate culture and I’m glad that this novel attempt attests to it. We will strive to remain a key player in the gaming media industry."

The one day event will include special music and art workshops with Noise Singapore, and a special performance from Syaheed of Bedsty Music. He will be providing pointers and on what it takes to make a hit. He will also highlight the importance of technology in music production and how essential it is for his success thus far.

Creative Artists from home grown success story Mikoishi Studios will strut their graphic design mettle to a live audience. They will provide a run through of their thought process in graphics design highlighting what it takes to do world class graphic arts while showcasing the importance of technology in their works.

The festival will feature one main competition. The "Express Yourself" graphics design competition, where contestants will have to submit their works through microsite, Three finalists will then be chosen, and they will produce their original works in front of a live audience. Special guest judges include local graffiti legend, Phyreman and Jim Khor from Mikoishi Studios for this contest. Against the backdrop of the activities and competitions will be the Graffiti showcase, where 2 graffiti artists will paint on a blank wall for the duration of the entire festival. There will also be an ongoing Nintendo Wii “Guitar Hero 3” contest for the walk-in crowds, featuring attractive prizes for any and all audience members game enough to compete.

While bringing together the seemingly incongruent elements of art, music, and technology may strike some as odd, Jimmy Tang, Editor in Chief, HWZ, thinks otherwise. "These three elements of art, music, and technology really represent the essentials of the lifestyle of today’s youth. This festival will foster healthy competition among and will provide them with a platform to express their creativity," he said.

MusIT! Fest aims to showcase how technology has revolutionalised music production and the arts, making it easier for creative professionals to create and distribute their works to others. Through these activities and competitions, which demostrate how technology can aid in creative expression, the guest artists and musicians hope to inspire budding talents to follow in their footsteps.

Sponsors will showcase their products and organise tutorials to show how their products are connected to music. A turnout of 8,000 to 10,000 people is expected, consisting mainly of music enthusiasts, art appreciators, technology adopters, and gaming enthusiasts.

Media Invite

Hardware Zone cordially invites your journalist and photographer/ video cameramen to cover the event. Please RSVP to by 13 December 2007.

Issued by
Corporate Communications
SPH Magazines Pte Ltd
Co. Regn no. 1969-00476M


Ms Sim Yen Han
Deputy Manager, Corporate Communications
SPH Magazines Pte Ltd
Tel: 6319-5333

Ms Hazel Lee
Associate Media Director
Hardware Zone Pte Ltd
Tel: 6872-2725

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About Hardware Zone Pte Ltd

As the leading IT media company in Asia, Hardware Zone Pte Ltd is a provider of marketing channels and services to the information communications, technology and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HWM, GameAxis® Unwired and PHOTOVIDEOi™, operating in Singapore, Malaysia, Thailand, Philippines, Indonesia and Australia along with popular online portal® which has to date, a monthly viewership of more than 35 million page impressions. Capitalising on its editorial strength and creative marketing strategies, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as events management.


About GamesAxis

L33T & GameAxis is a dual-cover magazine for the energized young urban trendsetters, one that accompanies them from youth to adulthood, provoking and exciting them with unsurpassed experiences.
Featuring the latest and best in gear, entertainment and street style, L33T & GameAxis transcends mere pop culturer to serve as a contemporary resource for youths and young professionals alike looking to stay on the cutting-edge.