Singapore´s premier lifestyle magazine for CEOs gets a facelift

Singapore, 10 December 2007 – SPH Magazines Pte Ltd´s luxury magazine, The Peak, boasts stronger content and a stylish facelift starting from its December 2007 issue. Singapore´s premier luxury magazine seeks to remain relevant to industry leaders, movers and shakers with substantive reads and an eye to regional and global developments. The magazine will offer opinions on prevailing issues and extensive interviews with high profile personalities. And in all this, The Peak endeavours to share with readers the finer things in life, as it has been doing for the last 23 years.

Mr Dennis Pua, Managing Director of SPH Magazines, said: “More than just a design makeover, the new and improved magazine promises and delivers a whole lot more with an extended dynamic platform upon which advertisers can engage a discerning readership. We are confident that this change will cement The Peak´s standing as a premier luxury lifestyle magazine.”

To assist readers in navigating the magazine better, four broad categories have been created:

• The Brief: This is where the news breaks. Starting with the personality of the moment giving his take on the issue of the day, it features snapshots of the latest products and trends in grooming, pleasure crafts, collectors´ items and design.
  
  
• Pursuit: It´s all about the smart life. The Peak´s cover personality gets airtime along with a bank of in-depth features, opinion pieces and interviews that will enrich readers professionally, intellectually and even emotionally.
  
  
• Passion: Stay ahead of the curve by looking good, living well. From fashion and fine dining to cars and travel, stories in this section are about the treats that money can buy.
  
  
• Portraits: Here we celebrate the best parties and events of the month with highlights of the people who made it all happen.
  

“The Peak continues to share corporate success stories along with the latest trends whether in travel, sports or the sheer hedonistic joy in a good buy," says editor of The Peak Singapore, Mr Francis Kan.

The Peak is distributed on a controlled circulation basis. Complimentary copies are distributed monthly to individual readers and corporate companies who appreciate the finer things in life. The Magazine also collaborates closely with major leading hotels and airlines, business associations and the Diplomatic and Consular Corps of Singapore. The Peak has a regional reach, with editions published in Singapore, Malaysia, Indonesia and Hong Kong.

Issued by Corporate Communications
SPH Magazines Pte Ltd
Co Regn no. 1969-00476M

Media Contact

Jasmin Oh
Branding & Promotions Manager
SPH Magazines Pte Ltd
DID: (65) 6319 3080
Mobile: (65) 9747 1818
Email: jasminoh@sph.com.sg

Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: (65) 6319 2336
Mobile: (65) 9765 6704
Email: pearlym@sph.com.sg
www.sphmagazines.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media giant Singapore Press Holdings Limited. With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com(R) is consistently the No1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations. At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About The Peak

The Peak has been a chronicle of some of the world´s greatest success stories since 1984 and continues in its quest to reflect the aspirations of today´s industry leaders, movers and shakers. The publication inspires with stories of outstanding accomplishments and revels in the appreciation of the finer things in life. To cater to the needs of its discerning and distinguished readership, The Peak offers information that´s exclusive, often privileged and always opinionated. It seeks to challenge with insightful articles and presents different perspectives on current issues – all delivered in sharp, elegant style. This is how The Peak ensures that it satisfies the expectations of venerable leaders, while appealing to a rising generation of success-builders. The Peak is circulated in Singapore, Malaysia, Indonesia and Hong Kong.