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Blu Inc launches new website

SINGAPORE, 15 February 2008Blu Inc Media (HK) Ltd (“Blu Inc Media HK”), a wholly-owned company of SPH Magazines Pte Ltd, has launched its very own corporate website.

The website can be viewed at Besides the company profile, it offers a complete buffet sampling of all its luxury titles, advertising information and all other services that Blu Inc Media HK offers.

Blu Inc Media HK focuses on the luxury lifestyle market, aiming to “enhance Asian-based magazines using international standards to build market-leading titles. The website launch signifies the start of a new beginning, and we hope that it will increase awareness of the whole slew of titles that cater to the best in ultimate lifestyle for our readers, advertisers and business partners,” said Olivier Burlot, Managing Director at Blu Inc Media HK.

Blu Inc Media HK houses the most extensive range of luxury lifestyle magazines in the Asia Pacific, which includes titles like Luxury Properties (LP), Asia-Pacific Boating, AsiaSpa, Action Asia, Polo, Jet Asia Pacific and many others. In addition, Blu Inc Media HK produces specialised publications for super-luxury torque houses like Pinnacle for Rolls Royce and Christophorus for Porsche for circulation to their esteemed clients in Hong Kong and China.

“We believe that the acquisition brought together the strengths of both companies, and we are even more committed towards producing quality luxury lifestyle magazines. This commitment is embodied in the new corporate website,” said Loh Yew Seng, CEO of SPH Magazines Pte Ltd.


Issued by SPH Magazines Pte Ltd
Co. Regn No.: 196900476M

For more information, please contact:

Sim Yen Han (Ms)
Deputy Manager, Corporate Communications
SPH Magazines Pte Ltd
Tel: 6319-5333

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.


About Blu Inc Media (HK) Ltd

Blu Inc Media (HK) Ltd, a subsidiary of SPH Magazines Pte Ltd, is a publisher of market-leading magazines that connect with Asia’s wealthy, brand-conscious, high net worth individuals through their chosen lifestyle activities. Blu Inc Media HK ensures that each magazine reaches and exceeds the highest of international publishing standards, providing readers with a blend of international and locally-produced content in a fresh and innovative format.

Some of the titles in its stable of magazines include: Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo, and Action Asia.