22 February 2008, Singapore – Singapore Press Holdings today unveiled its latest digital initiative – The Straits Times Razor TV, a novel interactive Web TV service to be launched later this year.
Speaking at the opening of the group´s Multimedia Centre at its Toa Payoh North News Centre, SPH Chairman Dr Tony Tan said The Straits Times Razor TV will be a free-access, interactive Web TV service, delivering “live” studio content and on-demand videos over a real-time interactive platform.
The Straits Times Razor TV will also allow third-party developers to create innovative applications to enhance the website for a more engaging Web 2.0 experience.
SPH´s new Multimedia Centre will house the group´s English language digital operations under one roof – AsiaOne, Stomp and also The Straits Times Razor TV.
Dr Tony Tan said the new initiatives underline the company´s commitment to achieve its vision of becoming much more than just a successful print media company.
“We are keeping pace with the latest online developments and creating an exciting interactive environment across the print, mobile and Internet platforms,” Dr Tan added.
“In the near future, an Innovation Laboratory will be added to the Multimedia Centre so that the latest, cutting-edge ideas can be nurtured and developed. The laboratory will become a showcase of how news will be delivered and consumed in the future.”
Dr Tan also disclosed that last month, Stomp, AsiaOne and straitstimes.com (the website of SPH´s English flagship newspaper) attracted record pageviews. Total pageviews reached 10.5 million, 10.1 million and 8.8 million respectively for the three English websites – corresponding to growth rates of 30%, 50% and 35% since the beginning of SPH´s financial year in September.
Felix Soh, Digital Media Editor for the English and Malay Newspaper Division, will spearhead the latest web TV venture. Mr Soh said The Straits Times Razor TV will have sharp and edgy angles to its news and lifestyle features, to be delivered from a new web studio to be built in the Multimedia Centre.
“As Dr Tan noted in his speech this morning, our presentation style will be young and hip, in tune with the culture of the Internet,” said Mr Soh, who was also Stomp´s chief architect.
Dr Tan also noted in his speech that Stomp´s innovations and achievements have gained recognition internationally. For instance, the International Newspaper Marketing Association´s book “Forging Deeper Audience Connections”, to be released in May at its World Congress, will have a chapter on Stomp´s success.
A copy of Dr Tan´s speech is attached.
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About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 110 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.