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clickTRUE partners with Advertlets to bring blog advertising to Singapore

SINGAPORE, 6 March 2008 – clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd ("SPH Magazines") is now Advertlets Sdn Bhd ("Advertlets") sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Online diaries, better known as blogs, are big in the online community and form the fastest growing type of website today. Blogs have already become a mainstay on the internet, with popular blog search engine Technorati currently tracking over 112.8 million blogs.

As the leading blog advertising network in Asia, Advertlets offers advertising in the personal space – where readers and the bloggers come together with their common interests and experiences. Visits to blogs by friends (and fans) ensure that advertisers’ messages will be seen and heard by the people who matter.

Through a unique and proprietary platform, advertisers are able to track the age, gender, and profession of the readers visiting the blogs. This allows them to reach out to the right demographic and maximise mileage for their marketing campaigns.

Adrian Tan, Product Manager of clickTRUE, expressed excitement about the new service. "The choice to partner with Advertlets was very clear. With more than 25,000 blogs under their network, they reach out to 15 Million unique visitors per month and amass a monthly page impressions in excess of 105 Million. We are also impressed with Advertlets’ robust backend engine that allows efficient administration of multiple online campaigns and profiling of visitors on their blogs. This partnership presents exciting opportunities for our advertisers to utilise the optimal mix of online advertising strategies on multiple media platforms."

The appointment as the exclusive reseller of Advertlets in Singapore reinforces clickTRUE’s rapid expansion towards becoming the top Pay Per Performance online advertising service provider in Asia. Under terms of the agreement, clickTRUE will incorporate Advertlets blog advertising network into its suite of advertising options to advertisers. This new channel will extend clickTRUE’s portfolio beyond offering ad placements in search engines like Google, Yahoo! or MSN Live Search, and popular social networking sites such as Facebook and Friendster.

Joshua Lim, founder of Advertlets, attests : "I am impressed by clickTRUE’s experience and astuteness in this part of the online advertising landscape. They are savvy with managing online campaigns across multiple platforms and have been effective in understanding advertisers’ needs. I am confident that clickTRUE will be able to integrate blog advertising as part of their marketing solutions to clients. I see them as the right partner to promote and grow Advertlets in Singapore. "

"Blogs has been a buzz word these days. As more people come online to actively express themselves, the pool of audience attracted to these blog sites continue to grow in tandem. Hence, there is a rich oasis of business opportunities and extensive and diverse reach to all types of consumerism needs and sampling. At SPH Magazines, we are constantly looking out for exciting new opportunities to complement our mainstream media to enrich our business partners, customers and advertisers. This new partnership will certainly increase our marketing options offered to our stakeholders." said Loh Yew Seng, CEO of SPH Magazines.

Issued by SPH Magazines Pte Ltd
Co. Regn No.: 196900476M

For more information, please contact:

Ms Sim Yen Han
Deputy Manager, Corporate Communications
SPH Magazines Pte Ltd
Tel: 6319-5333


Mr Adrian Tan
Product Manager, clickTRUE
Hardware Zone Pte Ltd
Tel: 6872-2725 ext 880
HP: 96977671

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.


About clickTRUE

clickTRUE is the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd. First started in 1 September 2006, clickTRUE specialises in Pay Per Performance consultancy and execution. This encompasses Search Engine Marketing, Online Media Planning, Web Analytics and Website Optimisation.

To deliver true value, clickTRUE works with clients in helping them achieve optimum Return On Investment (ROI) with their ad campaigns on search engines like Google, Yahoo!, MSN Live Search, as well as Chinese search site Baidu. In addition, it offers ad placements on social networking sites Facebook and Friendster, as well as popular sites like YouTube and the Hardware Zone and SPH Magazines web properties among many others.
Servicing media agencies, MNCs, mid-sized companies and SMEs, ClickTRUE aims to support client’s online marketing efforts to acquire greater visibility in the online marketplace and achieve a larger market share of their target industry audience.


About Advertlets is an Asian blog advertising network that offers the remarkably sensible proposition of targeted, unintrusive advertising that benefits the online advertising and blogger community, as well as their readers. Bloggers get better advertising that is relevant to their readers, and advertisers make their advertising dollars and their message count. Through a system that allows the collection of real-time demographics, and also allows bloggers to make their own custom polls, Advertlets presents a unique offering in the industry.

Founded in March 2007, the network now reaches over 500,000 unique users each day across Asia. It has over 25,000 blogs in its publisher base and advertising clients such as Toyota, EMI Music, Starbucks, HP, Columbia Tristar, Celcom, Digi & Mediaprima. Advertlets also recently launched a regional campaign for, a recruitment portal targeted to audiences across Malaysia, Singapore, China, Japan, India, Hong Kong, Australia & New Zealand.

Advertlets delivers results above industry norms through its unique value proposition of being able to target blogs via demographic profiles for each blog, blog channels that group related content, multilingual targeting (BM, Mandarin, English) as well as geolocation (targeting messages by country.)
Advertisers make their message count. Bloggers make more money doing what they love. It all makes sense at - Asia´s Better Blog Advertising Network.