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Shape Run Singapore hits target in record time

8,000 places for SHAPE Run 2008 snapped up in 9 days.

Singapore, 5 May 2008 - Shape Run 2008, organised by SPH Magazines Pte Ltd (SPH Magazines), achieved yet another feat by signing up 8,000 women runners in just nine days, surpassing its own mark set last year when 6,000 runners registered in 12 days. The run also attracted 40 corporate teams in the newly introduced Corporate Category this year.

Shape, the complete mind and body magazine for women, pioneered the first women-only run in Singapore in 2005. This year, the run is being held to celebrate the fourth anniversary of Shape. Garnering another first for Shape is the start of a Malaysia and Thailand run later this year, making Shape Run the region´s first series of women-only competitive runs.

The overwhelming response is credited to Shape Run´s friendly online registration format, and a road show in the heart of Orchard Road on April 26. This also affirms SPH Magazines’ reputation as an organiser of quality runs. On the first day of registration, the event signed on more than 2,600 runners, which makes up one third of the spaces available this year.

Allen Loh, Managing Director of SPH Magazines, said: “We had expected strong response but the overwhelming sign-ups really reaffirmed Shape´s stronghold in Singapore. SPH Magazines has used yet another platform to successfully reach out to thousands of like-minded, discerning women who want to lead a healthy and active lifestyle. The feel-good and positive association with Shape Run is evident in the regional event series.”

Event presenter Subaru, co-presenter Nike Women, and other major sponsors will also be riding high on the run´s multiple-channel publicity engine. This includes press ads, events, magazines, radio, and outdoor media. New publicity platforms this year includes interactive tools such as regular SMSes and eDMs that carry training tips, event updates and promotion messages to all participating runners. Publicity mileage for sponsors will also stretch beyond Singapore with event ads in three regional editions of Shape – Malaysia, Thailand and Indonesia.

Issued by Corporate Communications Department,
SPH Magazines Pte Ltd, Co. Regn No.: 196900476M

For more information, please contact:

Pearly Mak
Assistant Manager, Corporate Communications
SPH Magazines Pte Ltd
Tel: +65-6319-2336

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazine group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.


About Shape Singapore

Shape is the complete mind and body guide for women in Singapore, licensed from American Media, Inc. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, plus invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for women – shaping their looks, as well as their lives. With an audited circulation of 28,657 and readership of 58,000, Shape is the leading active lifestyle guide for women in Singapore.