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SPH Magazines awarded new contract to publish SilverKris, the travel magazine of Singapore Airlines

Singapore, 4 Jun 2008 - SPH Magazines Pte Ltd (SPH Magazines) is pleased to announce that it has once again been appointed the publishing agent for SilverKris, the travel magazine of Singapore Airlines (SIA), the world’s most awarded airline.

The new three-year contract began in May 2008 and SPH Magazines will publish both the English and Japanese language editions of SilverKris. SilverKris is carried in every seat pocket on every Singapore Airlines flight, and is read by customers travelling across the Singapore Airlines network of 66 destinations in 35 countries.

During the first five-year contract, which began in 2003, SPH Magazines embarked on a revamp of the magazine. The new SilverKris, which debuted in July 2006, saw the magazine take on a fresh, modern and sophisticated new look, in keeping with the new tagline “The travel magazine of Singapore Airlines”.

Beyond a major change in design, the revamp also saw the birth of a travel magazine which combines travel news and trend reports, with more in-depth writing by internationally recognised writers from around the globe, including Pico Iyer, Tash Aw and Shashi Tharoor.

Within less than a year of this transformation, SilverKris went on to win two prestigious international awards, namely, the Bronze Award for Magazine Editorial Spread on Travel-Related Subject, Asia Travel and Tourism Creative Awards 2006, organised by Ad Asia, and the Judges´ Recognition for Best Magazine Cover, IFRA Asia Media Awards 2007.

The awards are a validation of SPH Magazines´ commitment to raising the bar of excellence for editorial and design in producing this international travel title.

In the March 2008 issue, Phase 2 of SilverKris’ development was launched. It featured new editorial sections, design enhancements, and fresh approaches to presenting information in a lively and engaging way. In short, Phase 2 introduced more content with an insider perspective to the destinations featured.

Mr Stephen Forshaw, Singapore Airlines’ Vice President Public Affairs says, "Singapore Airlines is very pleased with the efforts of the team at SPH Magazines, firstly, for making impressive strides following the 2006 revamp, and secondly, for its consistently high production values and its continuous efforts to raise the bar. Reader feedback since the revamp has confirmed our view that the magazine is an important information and communication tool with our customers.”

Dennis Pua, Managing Director of SPH Magazines, says: “We are always mindful of what our well-travelled readers want in a travel magazine; and even more mindful that SilverKris, as the widely read publication of Singapore´s national carrier, must be a truly informative and authoritative guide for the Airline’s customers.

“From a marketing point of view, international advertisers have been increasingly forthcoming, choosing to advertise in SilverKris because of its readership, its premium positioning and its strong editorial content and design,” he added.

SilverKris Editor, Audrey Perera, says, “The new contract is a huge boost to the SilverKris team. We´re all committed to doing the best professional job we can, and we´re excited about all the ways in which we can make SilverKris even more engaging and entertaining for our readers.”

Issued by
Corporate Communications Department
SPH Magazines Pte Ltd
Co. Regn No.: 196900476M


Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
HP: 9765 6704

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.
In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. has consistently been getting rave reviews through the Hitwise awards and from several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and the Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

About SilverKris
SilverKris is the award-winning travel magazine of Singapore Airlines, carried on every Singapore Airlines flight, to 66 destinations in 35 countries. SilverKris is designed to inform, entertain and inspire readers, with coverage of the latest travel-related products and services, travel trends around the globe and exciting travel destinations to discover.