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Are you ready to Fiesta?

The Young Parents Fiesta is back with three fun-filled days of activities and great prizes up for grabs!

Singapore, 27 June 2008 - The school holidays may be over, but the fun continues this weekend as the Young Parents Fiesta, organised by SPH Magazines Pte Ltd ("SPH Magazines"), returns for its ninth year. With plenty of fun things to do and fabulous prizes from Young Parents and its partners to be won, you won´t want to miss this extravaganza, which will be held Marina Square´s Central Atrium from June 27-29.

Be there early as a limited number of goodie bags will be given away daily with every copy of Young Parents and Young Parents Baby purchased at the Young Parents Fiesta.

“The Young Parents Fiesta aims to bring people together to sample and try new products, to exchange ideas but most of all, for a weekend of fun activities. And being located in Marina Square, a favourite destination for lots of families, it provides our advertisers with a suitable platform to reach out to, not only Young Parents readers who are their market after all, but also a large and varied audience,” says Allen Loh, Managing Director of SPH Magazines.

Adds Stephanie Yeo, Editor of Young Parents, “This annual event by Young Parents is a way for us to meet and connect with our readers, and to find out about the joys and challenges of parenting in today´s environment. Such communication will help us stay relevant as a leading parenting magazine in Singapore. It´s also a way of giving back to our loyal readers, who have supported us over the last 22 years.”

The highlights of the Young Parents Fiesta include:

Cover Child and Cover Baby of the Year contests
This highly anticipated event is the most popular part of the Fiesta, attracting long queues every year. Do you have an irresistibly cute child aged 15 months to four years? Or a beautiful baby aged eight to 15 months? Just get a copy of the July issue of Young Parents, fill in the registration coupon and bring your child – with his or her winning smile and charming personality – to the Young Parents Fiesta.

Kids Activity Area and Stage Games
The popular Kids Activity Area will once again offer plenty of hands-on educational activities for all ages, including painting a “house” to craft work with beads, and stage performances and games like the Spelling Bee contests. There´s something to suit kids – and adults – of all ages.

An adorable bumblebee or a pretty fairy? Coming up with the costumes is only half the fun when you sign your child up for The Best Costume Contest. And if your child is a Hannah Montana fan, then have her join the “Hannah Montana Fashion Walk” Contest where finalists will walk away with $3,500 worth of prizes!

Meet and greet sessions with mascots
From an all-time Nickelodeon favourite, Blue, to the various other mascots, watch your child´s face light up during these sessions. Photo opportunities are available too.

Fabulous subscription gifts
That´s not all... There´s no better time to sign up for a subscription to Young Parents or Young Parents Baby as we have lots of fabulous subscription prizes for you as well. Plus, you also stand a chance to be one of the five lucky subscribers to take home a Playskool companion toy worth more than $100 or one of three to win a $200 hamper by Philips Avent.

Young Parents Fiesta´s list of exhibitors include:

  • Camtec
  • Cherie Hearts
  • City Gas
  • CordLife
  • Dumex All in One
  • Educational Technologies
  • IDS Pharmaceutical Division
  • iGenius International
  • Johnson & Johnson
  • Kumon Asia & Oceania
  • Nestle
  • OCBC Bank
  • Pampers
  • Rustic Nirvana
  • Singapore Sports Council
  • Slimming Sanctuary
  • Sopexa
  • Wyeth Pharmaceutical

Issued by
Corporate Communications Department
SPH Magazines Pte Ltd
Co. Regn No.: 196900476M

Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
HP: 9765 6704


Orange Tan
Assistant Manager
Branding & Promotion
SPH Magazines Pte Ltd
DID: 6319 5816
HP: 9273 3033

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.
In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. has consistently been getting rave reviews through the Hitwise awards and from several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and the Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

About Young Parents

Launched in 1987, Young Parents is Singapore´s most established parenting magazine. It is a valuable and trusted information resource for parents of children aged 0-9. It is read by discerning parents and valued for its in-depth features on pregnancy, health, education and family. Young Parents offers helpful tips from a panel of experts including doctors, consultants and educators. It enjoys a readership of 30,000 per month (Source: AC Nielsen Media Index 2007). Young Parents has a quarterly spin-off dedicated to pregnancy and infant care called Young Parents Baby, and an annual education resource book called Young Parents Pre-school Guide. Young Parents is also distributed in Malaysia.