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Hardware Zone Scores In Asian Region’s Biggest Online Media Surveys 2008

Singapore, 28 July 2008 – Hardware Zone Pte Ltd (“Hardware Zone”), a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) notched one up against big online names in this year´s Annual Media Ranking Survey conducted by Singapore-based research firm, BDM Intelligence (BDMi).

From the survey,® saw itself ranked No. 6 for top online Media Sites; outwitting other popular sites such as Bloomberg, MSN and Friendster. The survey noted that the site cemented its reputation as an online success story by emerging from being an enthusiast site to a "seriously commercially viable platform whom marketers want to be part of".

In addition,® was also seen as the favourite in the “early adopters” category securing 57.14% of the votes defeating CNET and Yahoo. It also outshone its competitors under the “consumer electronics” segment and was tied with CNET under the “targeting corporate IT managers” category.

"We are simply thrilled to be in the top rankings of marketers’ mind. Especially in the category of targeting "early adopters", the strength of our media has helped marketers address business opportunities and fine-tune strategies early in the process of their roll-out plan. This allows brand owners to achieve maximum success in the marketplace." says Lim Chuan Jer, General Manager of Hardware Zone.

The survey saw the participation of 950 respondents where 65% are corporate clients and 35% are from the media, creative, direct, interactive and PR agencies. The objective of the survey was to identify media and online platforms that advertisers and agency professionals would most likely advertise with in order to reach a myriad group of consumers and decision makers.

Issued by
Corporate Communications Department
SPH Magazines Pte Ltd
Co. Regn No.: 196900476M


Angeline Lee
Head, Legal and Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 1468


Jereme Wong
Media Director
Hardware Zone Pte Ltd
DID: 6872 2725, ext 813
Email :

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. has consistently been getting rave reviews through the Hitwise awards and from several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and the Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

About Hardware Zone Pte Ltd

As the leading IT media company in Asia, Hardware Zone Pte Ltd is a provider of marketing channels and services to the information communications, technology and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HWM, GameAxis® Unwired and PHOTOVIDEOi™, operating in Singapore, Malaysia, Thailand, Philippines, Indonesia and Australia along with popular online portal® which has to date, a monthly viewership of more than 35 million page impressions. Capitalising on its editorial strength and creative marketing strategies, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as events management.