Singapore, 31 July 2008 – From 1 to 30 August 2008, Singapore´s leading bilingual news and entertainment web portal, omy.sg, will mark the seventh month of the lunar calendar with a fun and interactive online campaign.
Visitors to omy.sg will be in for a series of spooky surprises when they browse through the 12 sections of the portal.
In the Showbiz section (showbiz.omy.sg), celebrities such as Joi Chua (蔡淳佳), Kenji Wu (吴克群), Victor Huang (品冠), Milk (牛奶) and Jackie Chan’s son, Jaycee Chan (房祖名), will relate ghostly encounters via exclusive vodcasts. In addition, deejays from Radio 100.3FM will be sharing their own ghost stories. omy will also be recommending horror movies which are worth watching.
The Lifestyle section (lifestyle.omy.sg) will feature the refreshing concept of ghost tourism, and bring visitors to the world´s top ten haunted tourist attractions. There will also be interviews and vodcasts with Getaiorganisers and performers, with lots of interesting insights into the trade.
The seventh lunar month is also commonly known as the Hungry Ghost Festival. To whet the appetite of "hungry souls" during late night hours, the Eat section of omy.sg (eat.omy.sg) will introduce some of the coolest, undiscovered supper hangouts in the city.
Students are invited to share ghost stories in the Yzone section (yzone.omy.sg).
In the Showtime section (showtime.omy.sg), users can send in photos and videos of Getai performances to share with others online, or simply send in their scariest faces!
Omy’s own blog (blog.omy.sg) will be tracking all the campaign activities. Users can write in and interact with the omy team, and send in ghost videos, stories, photos or any other material related to the theme to share with others.
For the first four days, there will even be a game on the homepage to entertain visitors to omy.sg.
For more information, log on to www.omy.sg.
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Online Marketing Executive
Singapore Press Holdings Ltd
Tel: 6319 2490
Singapore Press Holdings Ltd
Tel: 6319 2261
Mobile: 9798 6097
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
Visit www.sph.com.sg for more information.