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CATS Rev Up!

Singapore, 1 September 2008 – CATS Classified is revamping and revving up to provide readers with a better experience of buying, selling and finding all they need.

From 2 September 2008, readers will find a fresh and forward-looking CATS Classified, complete with new looks for its covers and its regular advertisement features such as the popular Pets Corner.

The new CATS Classified will also be more focused, with new and better defined classifications and classification flow, all to make it more reader friendly. Some new classifications include "Franchise Opportunities" and "Graphic & Web Design Services", found under "Business", and "Counselling & Psychological Care" under "Professional Services".

To allow advertisers options to make their advertisements more eye catching and stand out from the competition, they now have the option to add colour to their advertisements.

Ms Elsie Chua, Executive Vice President of CATS Classified at Singapore Press Holdings, said: "CATS Classified has made changes to our classification in order to keep our classified ads up to date and relevant to the latest market trends. We hope that both consumers and advertisers will like the new fresh look we are giving to CATS Classified."

In conjunction with the revamp, special activities and promotions have been planned for readers of CATS Classified. These include:

1. CATS Rev Up Readers´ Promotion
Readers can look out for special advertisements containing questions about the new classification guide published in CATS Classified in The Straits Times, Berita Harian, Lianhe Zaobao, Shin Min Daily News, Lianhe Wanbao and The New Paper Fastads between 2 and 13 Sept, 2008. A $10,000 cash prize awaits one lucky reader.

2. The New Paper Wedding Planner
Couples planning for their wedding will find an eclectic array of wedding-related products and services on display at Suntec City Mall, Entertainment Atrium between 12 and 14 September 2008. There will also be a Buyers´ Draw, a Fashion Show, and a "Feed Me With Your Love – Wedding Cake Eating Contest", where couples compete to eat a 1 kg cake in the shortest time in order to win $1,000 in cash.

3. Learning for Success
Those who wish to upgrade themselves academically and improve their career prospects should not miss this exhibition, which showcases more than 400 programmes offered by various education providers. It will be held on 13 September 2008 at the Concourse of Suntec Singapore. Visitors who sign up for any course at the exhibition stand to win a HP Desktop worth $2,499.

4. Career Discovery
An exhibition showcasing numerous positions offered by choice employers, as well as career developing programmes, seminars and talks at Suntec City on 4 and 5 October 2008.

5. Beautiful Homes
Between 19 September and 29 November 2008, for every $50 spent, shoppers at participating outlets providing home-related products and services will be eligible for a lucky draw with a total of $20,000 worth of prizes! For more information, please refer to CATS Classified in The Straits Times, Lianhe Zaobao and Berita Harian.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Linda Lee (Ms)
Assistant Communications Manager
CATS Classified
Tel: 6319 5909
Mobile: 9742 3760

Diana Lee (Ms)
Assistant Vice President
CATS Classified
Tel: 6319 5978

Adrian Cheong
Assistant Manager
Corporate Communications
Tel: 6319 2261
Mobile: 9798 6097

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine,; STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.