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Paragon Fall/Winter Fashion Promotion: Fall in love… Again, again & again (3 – 19 October 2008)

Singapore, 23 September 2008 - This is the season to fall in love - with fashion again. Paragon will be presenting the romanticism of Fall/Winter as it showcases this season´s new collection. Shoppers are invited to get a sneak preview of the latest fashion and discover exclusive shopping privileges.

From 3 – 12 October, Paragon’s main atrium will be transformed into a romantic set, bringing shoppers back to the era of 1920s. International fashion brands take center stage, showcasing their latest fall/winter fashion collection.

Shoppers can also look forward to exclusive privileges when they update their wardrobe this season at Paragon from 3 -19 October:

Citibank Paragon Platinum MasterCard Exclusive
Charge a minimum of $300 in a single-receipt to your Citibank Paragon Platinum MasterCard and receive $30 Paragon shopping vouchers. Other Citibank Credit cardmembers will receive $20 Paragon shopping vouchers.
Limited to one redemption per cardmember per day, while stocks last. Bill payments and medical charges are not eligible.

Love Notes
How about a perfect journal to pen your romantic passages? Get it at $10 with a minimum purchase of $100 at Paragon, while stocks last.

Fashion Show Schedule (By Invitation Only) at Paragon Main Atrium

Friday 3 October 7 pm
Saturday 4 October 2 pm Banana Republic
    4 pm alldressedup
Thursday 9 October 7 pm Longchamp
Friday 10 October 7 pm ACTION Hair 10th Year Anniversary Charity Hair Show
Saturday 11 October 2 pm
  • A|X Armani Exchange
  • Diesel
    4 pm

Denim Showcase featuring:

  • StarThreeSixty
  • Calvin Klein Jeans
  • Miss Sixty
    6 pm GG<5
Sunday 12 October 3 pm

Kids Showcase featuring:

  • OshKosh B´Gosh
  • Guess Kids
  • Fox Kids


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Ina Se
Manager, Advertising & Promotions
Orchard 290 Ltd
Tel: 6830 3812

Eileen Quay
Assistant Manager, Advertising & Promotions
Orchard 290 Ltd
Tel: 6830 3813

Sherlyn Yap
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226
H/P: 9177 0747

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine,; STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


About Orchard 290 Ltd

Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium.

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