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Back receives Innovative Online Achievement title

Singapore, 11 October 2008 - Singapore´s home-grown search and directory engine was honoured Friday night with a new title for innovation by one of the media industry’s top names.

"It is very well-designed and has one of the best navigation structures I’ve seen in an online site,” said Mr Allien Moore, publisher of AdAsia, a monthly magazine which keeps its pulse on the advertising industry, in presenting the Innovative Online Achievement title to

The presentation was done at AdAsia’s annual Asia Interactive Awards ceremony which was held at Gotham Penthouse at Clarke Quay.

Mr Moore was a founder member of the Creative Circle of Singapore and also the first President of the Designers Association of Singapore, a role he held for four years. During his successful career on the advertising scene in Asia, he was in turn Creative Director at Saatchi-Compton, Leo Burnett and Chiat/Day/Mojo. He became a partner in Standard-CDM where he was Executive Creative Director for 12 years.’s Chief Executive Officer Paul Jansen, who received the Innovative Online Achievement title from Mr Moore, said: "It’s great to receive recognition from an organisation like AdAsia at such an early start - just six months - of our business.”

"These are interesting times for the online industry. As the world reels from the shocks of the business and economic setbacks, people are rushing to new sources of information to make sense of what’s happening around them. This has seen huge traffic increases at key websites. For instance, Singapore Press Holdings’ AsiaOne site has had a 10 per cent surge in page views recently."

" has also seen a growth in visitors. Interestingly, the terms people are searching for has also shown what is now preoccupying their waking hours. Where our Top 10 search terms were things like COE and names of actresses or reviews of restaurants, now we are beginning to see searches for AIG and minibonds."

He added: "We will continue to do our best to ensure that whatever people interested in Singapore are looking for, will provide the relevant results."

The annual Asia Interactive Awards honours the best work in web designing and online advertising. The awards also aim to play a role in helping develop the use of new technology in advertising, promotion, brand building and consumer relationships.

Among the top winning categories were Best Online Campaign and Best Viral Marketing Campaign, winners selected by a panel of professionals, to recognise agencies that produce effective online and viral efforts in the interactive field. - a joint venture by local media giant Singapore Press Holdings and Norwegian media group Schibsted ASA - was launched on March 18 and is available as a portal (, a WAP service ( and a Directory service via SMS 33333.

For more information, please contact:

Pauline Leong
MarCom Manager
SPH Search Pte Ltd
Tel : 6319 2728
HP: 9848 1308
Email :

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
Tel : 6319 2261
Email :


Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

About SPH Search Pte Ltd
SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

Visit for more information

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 17 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine,; STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.