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LOOKING OUT FOR THE LADIES - Golf Digest Singapore is the Official Singapore Golf Magazine for the Lexus Cup 2008

Golf Digest Singapore is the Official Singapore Golf Magazine for the Lexus Cup 2008

Singapore, 21 October 2008 - The highly anticipated Lexus Cup is back in Singapore, and Golf Digest Singapore has been named the Official Singapore Golf Publication of the event.

This association with the preeminent women´s professional team event comes just a year after SPH Magazines Pte Ltd (SPH Magazines) launched the the Singapore edition of Golf Digest, and will no doubt continue to build on the magazine´s status as the country´s premier golf publication.

The tie-up between Golf Digest Singapore and Lexus Cup not only brings together two highly recognisable and respected brands in their respective industries, but also helps to promote women´s golf in Singapore.

Mr Allen Loh, Managing Director of SPH Magazines, says: “There is little doubt that women´s golf is receiving increased attention lately, and Golf Digest Singapore is in a great position to help continue this trend in Singapore. We will be committing our vast resources to ensure the success of this tie-up, and in turn, would receive considerable and effective branding from being the Official Singapore Golf Magazine of Lexus Cup 2008.”

Mr Robbie Henchman, Senior Vice President, IMG Asia-Pacific, organizers of the Lexus Cup series says: “IMG has enjoyed a good working relationship with Golf Digest Singapore since they launched in 2007 and we are delighted to have them as our local media partner this year for the Lexus Cup 2008. It is important for us to reach out to the right target audience and work with media that have the same passion and enthusiasm for the Lexus Cup as we do. We feel that Golf Digest Singapore shares these values and support the Lexus Cup by generating the right hype and awareness for their readers.”

Lexus Cup 2008 is the fourth instalment of the Ryder Cup-style tournament between top golfers from Asia and the world. This year, the event will be held from 28 to 30 November at the Bukit Course of Singapore Island Country Club. Super “Seoul Sister” Pak Se Ri will return as captain of Team Asia, and the legendary Annika Sorenstam will once again lead Team International in what will be a clash of the best women golfers in the world on Singapore soil.

In addition to a series of previews in the issues running up to the event in November, Golf Digest Singapore will have a special Lexus Cup 2008 page on its website where fans can log on each day to catch up on round wrap-ups, daily tournament blogs, leaderboard, and images from the day´s action. In addition, magazines will also be available in public areas and all hospitality tents during the event.

As the Singapore edition to the world´s number one golf publication, Golf Digest, Golf Digest Singapore not only carries articles from the US issue, but also covers the whole gamut of golf from Singapore and the region. The monthly magazine covers a myriad of topics from current golf issues, news and tournament reviews, equipment, travel, and a host of lifestyle pieces targeted at the upwardly mobile market.

Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M

Adrian Cheong
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2261
Mobile: 9798 6097

About Golf Digest Singapore
Licensed from Conde Nast in the US, Golf Digest Singapore was launched in 2007. It is the local edition of the No. 1 international golf publication with 24 editions worldwide. Golf Digest features exclusive instructional articles from the world´s best golfers and gurus (the likes of Tiger Woods, Ernie Els and Annika Sorenstam), as well as in-depth stories on equipment, extensive previews of major tournaments, travel, and life´s other luxuries. Golf Digest Singapore is the premier magazine that shows golf enthusiasts how to play, where to play and what to play with. Golf Digest also has an edition in Malaysia, which is published by an SPH Magazines associate company.

About Golf Digest
Golf Digest is part of Conde Nast Publications and is the largest golf publication in the world. Conde Nast Publications, a unit of Advance Publications, includes twenty-eight consumer magazines and their websites, eight uniquely branded websites, the Fairchild Fashion Group, Parade, the Conde Nast Media Group, and the Shared Services Centers.

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals of its wholly-owned subsidiary, Hardware Zone Pte Ltd. has consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last few years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.