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Back gives $500,000 helping hand to needy

Christmas comes early for charities as local search and directory engine plays Santa Claus during the economic downturn

Singapore, 30 October 2008 - Local search and directory engine today unveiled a programme to give charities a boost in highlighting their work and needs.
The programme, called “Rednano Gives”, enables selected charitable organisations to make greater use of the company´s directory listings and search engine marketing staff´s expertise without paying the fees charged for such services. The monetary value of the benefits is expected to be around $500,000.

For this three-year package, the charitable organisations will have their listings highlighted in the directory so that they can better attract attention; receive a “Click To Call” which allows fuss-free one-touch connections from the web page to the charity concerned, and a bundle of keywords which will lead to their webpages surfacing on the results page whenever anyone looks for information concerning these words. These will enhance their basic listings already in´s directory.´s Chief Executive Officer Paul Jansen said: “The recent financial crisis was the genesis of the early launch of “Rednano Gives” – an immediate opening up of the special capabilities and unique combination of features characterising Singapore´s home-grown search and directory engine, to help those in need.”

“More charity organisations are becoming online savvy and using online channels to communicate to their donors. We are confident that the charities would benefit from the programme because of the way´s user-friendly engine works. With the directory, a user looking to help underprivileged children need to type “help children” to be brought immediately to a children´s charity”, he added.

There will be a progressive rollout for the “Rednano Gives” programme. Staff will look into addressing issues pertaining to costs and selection of qualified charities. There are hardware costs, including for such things as storing the additional information and serving it out, communication and consultancy costs in drawing up special bundles of keywords for various charities handling different needs. In addition, will also bear promotional costs associated with drawing the public´s attention to the “Rednano Gives” programme and the list of charities selected.

The first invitations to the shortlist of charities will be sent in early November.

For more information, please contact:

Pauline Leong
MarCom Manager
SPH Search Pte Ltd
Tel : 6319 2728
HP: 9848 1308
Email :

Yeo Siew Chi (Mr)
Corporate Communications Division
Singapore Press Holdings Limited
DID: 6319 1586
HP: 9749 5105

Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

About SPH Search Pte Ltd

SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

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About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 16 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine,; STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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