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Paragon Wins 2 of 3 Awards at the SRA Shopping Centre Awards 2008

Singapore, 30 October 2008 - The Singapore Retailers Association (SRA) Shopping Centre Scorecard 2008 results are out - retailers have given Paragon the highest average rating among all the shopping centres in Singapore.

Paragon was presented with two awards - Outstanding Efforts in Advertising & Promotions and Mall Maintenance, at the SRA Ball 2008 this evening at Raffles City Convention Centre.

The SRA Shopping Centre Scorecard is part of an annual initiative that allows retailers to rate shopping centres, where they are tenants at, in 3 categories:
- Outstanding efforts in Advertising and Promotion
- Outstanding efforts in Mall Maintenance
- Outstanding efforts in Tenants Relationship

It helps to provide a good benchmark for shopping centres to assess themselves and to improve and work on the above areas where necessary.

Mrs Linda Kwan, General Manager of Paragon, said: "We are extremely proud and happy to win 2 out the 3 awards again this year. Besides dedication and efforts from the Paragon’s team, we are also thankful to all our Tenants for their confidence and trust they place in us. It is this close collaboration and good working relationship as partners that we treasure and will continue to do so to enhance Paragon as a premier shopping mall for our mutual benefit."

This is the third year running that Paragon has been honoured at the SRA Shopping Centre Awards. The Orchard Road mall, which is owned and managed by Singapore Press Holdings, received Outstanding Efforts in Mall Maintenance in 2006 and Outstanding Efforts in Advertising & Promotions and Tenants Relationship in 2007.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:
Ina Se
Manager, Advertising & Promotions
Orchard 290 Ltd
Tel: 6830 3812

Eileen Quay
Assistant Manager, Advertising & Promotions
Orchard 290 Ltd
Tel: 6830 3813

Sherlyn Yap
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 16 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine,; STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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About Orchard 290 Ltd

Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium.

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