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Prosperity Blooms at Paragon from 8 to 25 January 2009

Singapore, 18 December 2008 – This Lunar New Year, shoppers will stroll into a garden of peonies when they shop at Paragon. The mall will be dressed up in a unique style, incorporating traditional Chinese elements to usher in the new year.

As in previous years, lanterns will remain as the iconic element in the decor of the shopping mall. These lanterns, designed to resemble oriental birdcages, will be suspended from the ceiling at both the atriums and the exterior of the building. Within each lantern is a peony print which will be illuminated during shopping hours, so colours of spring can be seen throughout the centre.

Peony is a symbol of prosperity and the blossom of spring, thus heralding an auspicious start of the Lunar New Year at Paragon.

Shoppers can celebrate in style with an array of special promotions and Spring treats when they shop at Paragon from 8 to 25 January 2009. Here’s a glimpse of what’s to come:

Celebrate more with Citibank Paragon Platinum MasterCard

Citibank Paragon Platinum MasterCard members can start counting their blessings with rewards for their purchases. They will receive a $30 Paragon shopping voucher when they charge a minimum of $300 in a single receipt to the Citibank Paragon Platinum MasterCard. All other Citibank credit cardmembers will receive $20.

All Citibank credit cardmembers can also redeem a set of 6-bottle Eu Yan Sang Bird´s Nest (Pearl Powder & Collagen or Wild American Ginseng) when they charge a minimum of $800 in a single receipt to their Citibank Credit Card.

Limited to one redemption per cardmember per day, while stocks last. Bill payments and medical charges are not eligible.

A Floral Fortune

Perk up your festive dining with striking Peony-designed placemats and coasters. They are ideal as gifts when you go visiting too. Purchase a set for just $28 when you spend a minimum of $100 per day. Available while stocks last.

Share the Wealth – Paragon Hong Bao Gift Pack

Shoppers can look forward to receiving a pack of exclusively designed Hong Baos & a Mandarin orange carrier* with a minimum spending of $100.

*Limited to a maximum of 3 redemptions per shopper per day. While stocks last.

Special Live Entertainment

Join in the festive fun with family and friends when you catch the enthralling Chinese New Year performances at Paragon Front Atrium.

See attached picture of:
- Paragon Hong Baos
- Paragon Mandarin orange carrier Note: Chinese New Year decorations will only be up from Jan 8, 2009 onwards.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Ina Se
Manager, Advertising & Promotions
Orchard 290 Ltd
Tel: 6830 3812

Eileen Quay
Assistant Manager, Advertising & Promotions
Orchard 290 Ltd
Tel: 6830 3813

Sherlyn Yap
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226
H/P: 9177 0747

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

About Orchard 290 Ltd
Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium.

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