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Back, Singapore’s local search and directory engine, launches an “all-in-one” service

The offering is part of’s new features.

Singapore, 4 May 2009 – has sped up online access to relevant information by launching a ‘bird’s eye view’ of what users can find in its local search and directory engine.

Users who type in a query in the search box will be shown a single page containing all the most relevant information concerning that keyword, for instance a directory listing, news report, a photograph and a map.

This facilitates delivery of the actual information sought by the user. But is also enables him to see at a glance, something he may not have initially been looking for but may be interested in. For instance, a person seeking the address of a restaurant may be shown a picture of the restaurant or a review of the latest menu.

“By presenting these in neat sections on one page, we not only increase the information available to the user, we also provide an opportunity for pleasant surprises. We ought to have named the new service Serendipity,” said Paul Jansen, CEO of SPH Search, which is the company behind the local search and directory engine.

Instead, the company nicknamed the new ‘page’ as ‘GUM’, as the different information sources are gummed seamlessly together for the user.

This is a progression rather than a re-formulation of the site since, at launch, had already been providing varieties of information, in the form of directory listings, maps, images, web and people search. This was brought to the users’ attention via numbers of results beside the titles of the various categories.

Mr Johnson Goh, VP, Marketing and Sales, said: “The latest development is in response to feedback collected during our one year of operation. Many liked our initial look. As usage grew, users began making suggestions on how to improve Rednano and we took these seriously, resulting in the latest change.” also announced its partnership with IP Mirror Private Limited, a leader in domain names management, to tap each other’s core capabilities to boost the vibrancy of the search engine and domain names landscape.

The partnership enables to leverage on IP Mirror’s expertise in identifying the new and emerging websites owned by Singaporeans, whether they are local or abroad.

IP Mirror’s CEO, Tessa Lam, said: "Given the over-crowded dot com (.com) extension, it is often difficult to tell whether the content belongs to a Singaporean entity. IP Mirror will supply generic top-level domain names which are owned by entities incorporated, registered or established in Singapore so that users will be able to search for the websites as soon as the domain names are registered.”

Mr Paul Jansen, CEO of, said: “IP Mirror Group has gained a firm foothold in Asia and enjoys a reputation for service excellence in domain names and brand monitoring services. The partnership will enhance Rednano’s content and results.”

For more information, please contact:

Pauline Leong
Marketing Communications Manager
SPH Search Pte Ltd
Tel : 6319 2728
HP: 9848 1308
Email :

Yeo Siew Chi (Mr)
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1586

Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

About SPH Search Pte Ltd

SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

Visit for more information.

About Singapore Press Holdings (SPH)

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest digital OOH advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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