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HWM Singapore Gets Brand New, Classy Look

25 November 2009, Singapore --- HardwareMAG Singapore (HWM) will sport a brand new look when it rolls out its December 2009 edition.

The leading consumer technology magazine will feature a redesigned cover and pages, as well as new editorial content. It boasts bolder styles, eye-catching images and stronger colours, in addition to the cutting edge and in-depth commentary, news and product evaluation readers have come to enjoy. From the latest gadgets, trends, reviews, features to interviews, HWM will continue to help readers make informed decisions on their tech-buying sprees.

The new sections and additions include the following:

  • Gear is now prefaced with a more prominent, hottest "I-want-it-now" gadget selection.
  • Trends takes the latest buzz from the Web and the streets, and compile it into "news you can really use" -- in smart commentary form.
  • Test is now a huge section of award-winning devices and software that is tested in-house by the HWM team. There are three main sub-sections:
    • Multi-test (formerly "Shootout") pits products in the same categories and compares them across different disciplines.
    • Mini-test matches a smaller group of products in the same categories.
    • Lab-test (formerly "Reviewed") reviews a single item from the areas of computers and consumer electronics to the communications field.

Popular regulars like Features, How-to guides and Contests remain. In addition, it will sport a slightly trimmed size that is easy to hold, while still letting readers enjoy the luxurious product spreads and content.

HWM Editor David Chieng says: "We are confident the redesigned version will satisfy our loyal readership base even more and at the same time, attract new and discerning readers. We are certain that our reads will continue to stretch boundaries and remain relevant to our consumers."

Eugene Low, Deputy Managing Director, SPH Magazines Pte Ltd, adds: "Loyal HWM readers and advertising partners have been following HWM's growth since it started as a hardcore computer magazine in 2001. Today, having evolved into a consumer lifestyle technology magazine, it will fuel readers' passion further with beautiful, glossy photo spreads of products, exemplary design, trusted reviews and how-to guides."

The December issue will be on sale from November 26, 2009.

Issued by
SPH Magazines Pte Ltd
Co. Regn No.: 196900476M

For more information, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings
DID : 6319-2261
HP : 9798-6097
E-mail :

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, Indonesia, India, Thailand, Malaysia, The Philippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.

At SPH Magazines, the promise is to deliver the best to meet the diverse needs and interests of readers and advertisers.

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