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Sphere Exhibits is Co-organiser of Beerfest Asia 2010

Singapore, 18 January 2010 – Sphere Exhibits, a wholly owned subsidiary of Singapore Press Holdings (SPH), will be the co-organiser of the 2nd Beerfest Asia. The event will take place from 16 – 20 June 2010 at the F1 tracks in front of the F1 Singapore pit building.

Together with Beerfest Pte Ltd, Sphere Exhibits will target to bring in more than 250 different kinds of beer from all over the world and they will be made available at prices from as low as S$3.

The organisers are targeting to attract 25,000 attendees to the five-day event which will see two gigantic marquees covering a total of 6,500 square metres, set up in German beer cellar style. With an additional 1,000 square meters of marqueed area from 2009, beer lovers and sports fans can also expect broadcasts of the 2010 FIFA World Cup matches and exhilarating live stage performances.

There will also be stalls offering a wide variety of delectable food and interesting drinking games stalls to complement the assortment of beers on sale.

“Beerfest Asia has proven its success and potential for growth, while Sphere Exhibits has established itself as a leading events organiser. Sphere Exhibits’ involvement will only strengthen interest and attendance levels for Beerfest Asia 2010. Together with Sphere Exhibits, we are confident that Beerfest Asia will become one of Singapore's standout annual events," said Mr Edward Chia, Managing Director, Beerfest Pte Ltd.

    Mr Chua Wee Phong, Executive Director of Sphere Exhibits, said, “As Sphere Exhibits continues to develop interesting consumer events, it is also venturing into outdoor lifestyle events to cater to niche groups. Our maiden foray into outdoor events through Asia on the Edge 2009 was a success. As we increase our participation in outdoor events such as BeerFest Asia, both consumers and business partners can expect Sphere to add more exciting offerings to Singapore's calendar of events."

    Issued by Singapore Press Holdings Limited
    Co. Regn. No: 198402868E

    For media enquiries, please contact:

    Ms Mandy Wong
    Sphere Exhibits Pte Ltd
    DID: 6319 2150 / Hp: 9782 5411
    Fax: 6741 1683

    Mr Yeo Siew Chi
    Assistant Manager
    Corporate Communications
    Singapore Press Holdings Limited
    DID: (65) 6319 1586 / Hp: 9749 5105
    Fax: 6319 8150

    For sponsorship and participation queries, please contact:

    Mr Matt Bennett
    Sales Director
    Beerfest Pte Ltd
    DID: (65) 6338 8277 / HP: 9349 2008
    Fax: (65) 6338 8077

    About Sphere Exhibits Pte Ltd
    Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

    Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.