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Best in Technology Honoured at The Tech Awards 2010

Singapore, Feb 3, 2010 HWM, Singapore’s leading tech magazine and, Singapore’s No.1 technology online portal, paid tribute to 37 companies across 60 categories at the much-awaited Tech Awards today.

Thirty-two Editor’s Choice and 28 Reader’s Choice awards were handed out in categories ranging from computers, consumer electronics, communications and digital entertainment. These awards honour industry players who have introduced products of exceptional quality, innovation and performance released between December 2008 and November 2009.

Vijay Anand, Editor of, said: “The Tech Awards 2010 is the only such event in the region where tech products and services are honoured with the highest accolade that the two publications can offer. It’s simply to celebrate the massive amount of innovation that has gone into these companies’ products and the impact they have made on our lives. The Reader’s Choice awards, on the other hand, are awarded based on readers’ votes and it is an indication of the brand’s success in this crowded IT and consumer electronics space.“

During the qualification period, the tech teams at both HWM and identified more than 150 products in 32 popular categories. The list of nominees was then refined by selecting products that brought consumers benefits, value and significant advancement in technologies. These products were then meticulously tested and benchmarked in HWZ Labs, where a panel of tech experts evaluated the results to finally determine the Editor’s Choice awards.

Meanwhile, readers of HWM and the online tech community in participated in the awards by voting for their favourite brands. More than 80 brands competed for the Reader’s Choice awards where more than 80,000 votes were received.

David Chieng, Editor of HWM said: “Technology today has evolved so rapidly that the criteria we set as the benchmark the year before may not necessarily remain the same this year. It was a challenge to get so many products tested in the lab while ensuring that our results remain relevant and useful to consumers.”

Eugene Low, Deputy Managing Director, SPH Magazines, added: "We believe the Tech Awards 2010 will set a benchmark in the tech industry as the platform for our technology partners to showcase their innovative products. We hope the award recipients will be encouraged and will continue to look into constant improvements and innovations that will benefit consumers.”

The complete Tech Awards 2010 results will be published in HWM’s February and March 2010 issues.
The detailed award results will also be released online at over the course of next two weeks.

Co. Regn No.: 196900476M

For more information, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

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